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Project management for the pharmaceutical industry

Author: Brown, Laura ; Grundy, TonyPublisher: Gower , 2004.Language: EnglishDescription: 188 p. : Graphs ; 31 cm.ISBN: 0566085925Type of document: BookBibliography/Index: Includes bibliographical references and index and glossary
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HC2000 .P4 B76 2004
(Browse shelf)
001241525
Available 001241525
Total holds: 0

Includes bibliographical references and index and glossary

Digitized

Project Management for the Pharmaceutical Industry Contents List of Figures vii List of Tables ix Preface xi 1 MANAGING PHARMACEUTICAL PROJECTS STRATEGICALLY 1 Introduction 1 Deficiencies in conventional project management 1 The relevance of strategic thinking to pharmaceutical project management 4 The pharmaceutical project management process 12 Conclusion 15 2 LINKING PHARMACEUTICAL PROJECTS WITH BUSINESS STRATEGY 17 Introduction 17 Defining strategy 17 The strategy mix 20 The role of incrementalism 23 Understanding the internal competitive environment 27 Project programmes, interdependencies and breakthroughs 28 Conclusion 29 3 DEFINING PHARMACEUTICAL PROJECTS 33 Introduction 33 Scoping the pharmaceutical project 34 Defining the key issues 36 Identifying the project's key objectives 51 Resourcing the project: To CRO or not to CRO 54 Identifying the project's stakeholders ­ and its difficulty 58 Conclusion 61 4 DEVELOPING PHARMACEUTICAL PROJECT STRATEGY AND PLANS 63 Introduction 63 Developing project options and strategies 63 Attractiveness­implementation difficulty analysis 68 Force-field analysis 73 Stakeholder analysis 78 `How­how' and work breakdown structure analysis 83 Critical path (and uncertainty) analysis 85 Project management software 93 Conclusion 95 5 EVALUATING PHARMACEUTICAL PROJECTS 97 Introduction 97 Understanding the business value system 98 Stages in pharmaceutical project appraisal 99 Exploring the `do-nothing' or base case 112 Intangibles and interdependencies 114 Business case 116 Portfolio management 118 Conclusion 121 6 PHARMACEUTICAL PROJECT MOBILIZATION, CONTROL AND LEARNING 123 Introduction 123 Project mobilization and roles 123 Project milestones and indicators 125 Project systems 130 Project learning 135 Project dynamics 136 Conclusion 136 7 INFLUENCING PEOPLE AND BEHAVIOUR 137 Introduction 137 Exploring project behaviour 138 Diagnosing team roles 140 Specific techniques for understanding behaviour 144 Conclusion 147 8 PROJECT MANAGEMENT CHECKLISTS AND COST-MANAGEMENT PROJECT CASE STUDY 149 Introduction 149 Checklist for multicentre clinical research trials 149 Checklists for organic business development projects 153 Checklists for organizational change projects 155 Checklists for acquisitions and alliances (joint venture) projects 162 Checklists for operational projects 166 Case study: Cost-management project at Cotswold Pharmaceuticals 168 Footnote 171 9 CONCLUSION 175 Summary of key lessons 175 Implementation and next steps 177 For further information ... 178 Glossary of Key Project Management Definitions 181 Bibliography 185 Index 187

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