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The Curse of competitiveness? How advice from experienced colleagues and training can hurt marketing profitability
Author: Kalra, Ajay ; Soberman, David A.INSEAD Area: MarketingIn: Journal of Marketing, vol. 72, no. 3, May 2008 Language: EnglishDescription: p. 32-47.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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