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The Curse of competitiveness? How advice from experienced colleagues and training can hurt marketing profitability

Author: Kalra, Ajay ; Soberman, David A.INSEAD Area: MarketingIn: Journal of Marketing, vol. 72, no. 3, May 2008 Language: EnglishDescription: p. 32-47.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available
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INSEAD Article Europe Campus
Available BC008348
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