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The Value heuristic in judgments of relative frequency

Author: Dai, Xianchi ; Wertenbroch, Klaus ; Brendl, MiguelINSEAD Area: MarketingIn: Psychological Science, vol. 19, no. 1, January 2008 Language: EnglishDescription: p. 18-19.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available
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INSEAD Article Europe Campus
Available BC008342
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