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The Value heuristic in judgments of relative frequency
Author: Dai, Xianchi ; Wertenbroch, Klaus ; Brendl, MiguelINSEAD Area: MarketingIn: Psychological Science, vol. 19, no. 1, January 2008 Language: EnglishDescription: p. 18-19.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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