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Elite China: luxury consumer behavior in China

Author: Lu, Pierre Xiao Publisher: Wiley, 2008.Language: EnglishDescription: 208 p. : Graphs/Ill./Maps/Photos ; 23 cm.ISBN: 9780470822678Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.32 .L8 2008
(Browse shelf)
001241495
Available 001241495
Total holds: 0

Includes bibliographical references and index

Digitized

Elite China Luxury Consumer Behavior in China Contents Acknowledgments..................................................................................... ix Foreword.................................................................................................... xi Introduction: Understand China's Elite, Understand China's Future ............................................................... xiii Chapter 1: Luxury Consumption and China's Elite ............................. 1 Chapter 2: The Confused Concept of "Luxury"................................... 19 Chapter 3: Consumer Value Systems in 21st-Century China............. 31 Chapter 4: A Typology of Chinese Luxury Consumers...................... 69 Chapter 5: Habits, Lifestyles, Locations............................................... 99 Chapter 6: Opportunities for Chinese Luxury Brands ......................141 Conclusion ............................................................................................... 179 Appendix ..................................................................................................195 Index ......................................................................................................... 203

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