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Building your endowment

Author: Schumacher, Edward C. Series: Excellence in fund raising workbook series ; Jossey-Bass nonprofit and public management seriesPublisher: Jossey-Bass, 2003.Language: EnglishDescription: 88 p. ; 28 cm.ISBN: 0787960101Type of document: Book
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HG4027.65 .S34 2003
(Browse shelf)
900187008
Available 900187008
Book Europe Campus
Main Collection
Print HG4027.65 .S34 2003
(Browse shelf)
001304824
Available 001304824
Total holds: 0

Digitized

Contents Building Your Endowment Building Your Endowment Exhibits and Worksheets xiii Preface xv The Author xix 1 1. Understanding Endowment The Benefits of Endowment 3 Unique Characteristics of Endowment Fund Raising 2 Ten Reasons Why People Give to Endowment 4 Endowment Types 4 Integrating Endowment into Your Fund Raising Program 6 Endowment Structures and Planned Giving 7 What's Next? 9 2. Assessing Your Readiness 11 Forming the Endowment Advisory Committee Evaluating and Building Commitment 13 Developing the Case Statement 17 19 11 Cornerstones of Endowment Fund Raising More Important Factors in Endowment-Building Success 22 Conducting a Feasibility Study Study Models 28 What's Next? 29 27 3. Volunteer and Staff Leadership 31 Creating Endowment-Building Committees 31 What to Look for in Staff and Volunteers 34 Defining Roles and Responsibilities 35 Selecting and Recruiting 36 Board Challenges 40 Staff Challenges 43 What's Next? 45 4. Building Endowment Systems 4 7 Choosing a Fund Raising Approach , 47 Chqosing Endowment Types and Structures 50 Budgeting 52 Record Keeping 60 What's Next? 60 5. Identifying, Cultivating, and Soliciting Prospects 63 Developing a Marketing Plan 63 Articulating the Message 64 Executing the Plan 64 Building Relationships 73 Choosing Cultivation Methods 74 Unique Characteristics of the Endowment Solicitation Key Principles of Solicitation 76 76 Sequence of Solicitation 77 What's Next? 79 6. Stewardship 81 Financial Reporting 81 Providing Exposure to Programs 81 Encouraging Active Roles 82 Communicating Regularly and Being Inclusive 82 Your Ongoing Commitment 83 - A Checklist for Your Complete Endowment-Building Process 8 5 Recommended Resources 8 7

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