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Developing your case for support

Author: Seiler, Timothy L. Series: Excellence in fund raising workbook series ; Jossey-Bass nonprofit and public management seriesPublisher: Jossey-Bass, 2001.Language: EnglishDescription: 172 p. : Ill. ; 28 cm.ISBN: 0787952451Type of document: Book
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HG4027.65 .S45 2001
(Browse shelf)
900187039
Available 900187039
Total holds: 0

Digitized

Contents Developing Your Case for Support Developing Your Case for Support * Exercises and Worksheets xiii Preface xv The Author xix Part One: Introducing t h e Case for Support 1. 1 Key Terms 3 The Case and the Cause 3 Case Statement 4 Case Expression 4 Case Resources 5 External and Internal Cases 5 Mission, Goals, and Objectives 5 2. The Case and the Fund Raising Cycle The Fund Raising Cycle 7 8 7 Examine the Case in Step 1 Make the Case the Cycle Bedrock 9 Determine Who Develops and Reviews the Case 10 Part Two: 3. Case Components Mission Statement 17 21 21 24 27 Examples of Mission Statements Identifying Organizational Values Reviewing Your Mission Statement 4. Goals 31 31 Examples of Goals Goals Compared to Mission 31 Program-Related Goals 32 Fund Raising Goals 32 Writing and Reviewing Goals 33 5. Objectives 37 37 Examples of Objectives Objectives Compared t o Goals 38 Examples of Goals with Objectives 38 Writing and Reviewing Objectives 39 6. Programs and Services 43 Using Stories 43 Identifying Who Benefits 43 Collecting Testimonials 44 Enhancing and Reviewing Program Descriptions 45 7. Finances 49 Showing the Costs of Mission Fulfillment Presenting the Information Justifying the Need 50 49 50 Examples of Financial Presentations 50 Preparing and Reviewing Presentations 54 8. Governance 59 60 Selection of Board Members 59 Board Representation Board Member Strengths 60 61 Board Functioning and Structure Board Evaluation 62 lnformation About Members and Advisers 63 Reviewing Governance lnformation 64 Staffing 67 Credentials and Qualifications 67 The Organization Chart 68 68 Identifying and Reviewing Staffing lnformation Setyice Delivery Providing Basic Access 71 71 72 Offering Superior Service Describing and Reviewing Service Delivery 72 Planning and Evaluation 75 Short-Term Fund Raising Plans 75 Long-Term Fund Raising Plans 76 Evaluation 76 Reviewing Fund Raising Plans and Evaluation Processes 77 History 81 81 The Place of History in the Case A Focus on People 81 Writing and Reviewing a History 82 Component Checklist 85 Part Three: Putting the Case to Work 89 91 14. Testing the Completed Case From Internal Case t o External Case 91 Case Qualities That Stimulate Donors 93 Matching Case Expressions t o Donors 94 Reviewing Your Case Expressions 95 15. Annual Review o f the Case 99 99 Answering Critical Questions Every Year Identifying Why Donors Should Give Conducting an Annual Review 104 102 16. Moving Forward with the Case Leading the Effort 107 108 Assembling the Case Resources File Developing and Testing the Case 107 109 109 110 Recognizing All the Case Functions Reviewing and Revalidating the Case Part Four: Resources 113 115 SAMPLE CASE FILE Our Neighborhood Development Corporation 116 SAMPLE CASE EXPRESSIONS 123 The Case for Renovating the Abbey Church Letter Sent to "Insiders" During Renovation Text of Regional Benefactors Dinner Talk 124 139 141 145 150 Newsletter Article Detailing Renovation Plans Appeal Letter Sent t o Summer Session Alumni Appeal Letter Sent t o Friends 151 153 Brochure Included with Appeal Letters Press Release Announcing a Large Gift by an Individual Appeal Letter t o Donor Recognition Group 159 157 Mailing Describing Changes in Donor Recognition Group Honor Roll of Donors 166 161

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