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Groundswell: winning in a world transformed by social technologies

Author: Li, Charlene ; Bernoff, JoshPublisher: Harvard Business School Press, 2008.Language: EnglishDescription: 286 p. ; 24 cm.ISBN: 9781422125007Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book (short loan) Asia Campus
Textbook Collection
Print HD38 .L5 2008
(Browse shelf)
900187084
Available 900187084
Book Europe Campus
Main Collection
Print HD38 .L5 2008
(Browse shelf)
001243970
Available 001243970
Book Europe Campus
Main Collection
Print HD38 .L5 2008
(Browse shelf)
001199284
Available 001199284
Total holds: 0

Includes index

Digitized

contents Groundswell Groundswell Introduction ix part one. understanding the groundswell 1.why the groundswell-and why now? 2. jujitsu and the technologies of the groundswell 3. the social technographics profile part two. tapping the groundswell 4. strategies for tapping the groundswell 5. listening to the groundswell 6. talking with the groundswell 7. energizing the groundswell 8. helping the groundswell support itself 9. embracing the groundswell part three. the groundswell transforms 10. how connecting with the groundswell transforms your company 11. the groundswell inside your company 12. the future of the groundswell Acknowledgments 243 Notes 247 Case lndex 265 Subject lndex 269 About the Authors 283

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