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Dmatek: the HomeFree business

Author: Rogan, Michelle ; Nahmias, Doron ; Jokela, PaiviINSEAD Area: Entrepreneurship and Family EnterprisePublisher: Fontainebleau : INSEAD Israel Research Center 2008.Language: EnglishDescription: 15 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: The case study describes the choices of Dmatek, an Israeli-based company in the field of electronic monitoring that is experiencing rapid growth. Dmatek faces two decisions: 1) whether to spin off its subsidiary, HomeFree, a wireless resident monitoring solutions provider, or 2) whether to shift the focus of the HomeFree business from B-to-B to B-to-C.Pedagogical Objectives: The case can be used to illustrate the criteria to use when making a spin-off decision. It also illustrates more general governance issues common to high-growth businesses. Lastly, the case can be used to generate discussion on issues inherent in refocusing a business from B-to-B to B-to-C.
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

The case can be used to illustrate the criteria to use when making a spin-off decision. It also illustrates more general governance issues common to high-growth businesses. Lastly, the case can be used to generate discussion on issues inherent in refocusing a business from B-to-B to B-to-C.

The case study describes the choices of Dmatek, an Israeli-based company in the field of electronic monitoring that is experiencing rapid growth. Dmatek faces two decisions: 1) whether to spin off its subsidiary, HomeFree, a wireless resident monitoring solutions provider, or 2) whether to shift the focus of the HomeFree business from B-to-B to B-to-C.

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