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Momentum: igniting social change in the connected age

Author: Fine, Allison H. Publisher: Jossey-Bass, 2006.Language: EnglishDescription: 220 p. ; 23 cm.ISBN: 9780787984441Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HM851 .F56 2006
(Browse shelf)
Available 900186797
Total holds: 0

Includes index


Contents Momentum Momentum Foreword Joan Blades vii Acknowledgments Preface: The Promise of Connected Activism Introduction xi xv 1 Part I: Connectedness in Action Celebrating Self-Determination: Developing a Mind-Set of Powerfulness Becoming a Connected Activist: Enhancing the Effectiveness of Social Media Beyond Bowling Alone: Leveraging Social Networks for Social Change All Aboard! Embracing the Leveling Effect of Social Media Embracing Authentic Conversations: Overcoming the Listening Deficit Powering the Edges: Shifting Power from the Inside Out 9 11 25 39 59 71 83 7. Encouraging Individual Activism: Working Together to Optimize Your Efforts Part 11: The Future of Social Change 8. Peeking into the Digital Future: Balancing the Opportunities Ahead 9. My Diet Starts Next Tuesday: Embracing a Recipe for Success Now 10. Are We There Yet?Measuring Progress in New Ways 11. The Future of Funding: Rethinking Philanthropy and Fundraising Using Social Media Conclusion: Moving Forward as a Connected Activist Resource A: Free Schuylkill River Uses Citizenspeak to Expand Its Coalition Jo Lee Resource B: The Cluetrain Manifesto Christopher Locke, Doc SearE, David Weinberger, Rick Levine Notes The Author lndex 207

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