Principles of general management
Author: Colley, John L. Publisher: Yale University Press, 2007.Language: EnglishDescription: 465 p. ; 24 cm.ISBN: 0300117094Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Asia Campus Main Collection |
HD30.28 .C65 2007
(Browse shelf) 900186773 |
Available | 900186773 |
Includes bibliographical references and index
Digitized
CONTENTS Principles of General Management Principles of General Management Foreword, ix Preface, xiii Acknowledgments, xix t PART I: INTRODUCTION TO GENERALMANAGEMENT I. General Management in Economic Context, 3 2. General Management in Organizational Context, 15 3. The Roles and Tasks of the General Manager, 40 PART 11: T H E GENERAL MANAGEMENT PROCESS: PLANNING 4. The Efficacy of Strategic Management, 6 4 5. The Strategic Management Process, 85 6. Fundamentals of Strategy Formulation, rro 7. The Strategic Plan: Purpose, Direction, and Goals, 137 8. The Business Plan: Scale and Resources, 151 9. The Annual Plan: Anticipated Actions, 175 PART Ill: A N A L Y T I C A L CONCEPTS FOR T H E G E N E R A L M A N A G E R 10. The Business Model, 194 11. The Relationship between Cash Flow and Growth, 207 12. Product, Marketing, and Pricing Strategies, 215 Relating Productivity and Firm Growth, 224 13. 14. Residual Income, EVA, and Corporate Capital Charges, 247 15. The Allocation (Redeployment) of Capital (Cash), 262 16. Share Repurchases, 275 P A R T IV: GENERAL MANAGERS TAKINGACTION 17. Making Effective Decisions, 289 18. Organizing and Aligning, 309 19. Staffing, 323 zo. 21. Lntegrating, 346 Executing, 361 ' P A R T V: I N SUMMATION 22. Controlling and Reporting, 377 23. Learning and Innovation, 390 24. Public Relations and Advocacy, 403 Reflections on General Management, 415 25. Notes, 435 Bibliography, 439 Index, 449
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