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The Global brain: your roadmap for innovating faster and smarter in a networked world

Author: Nambisan, Satish ; Sawhney, MohanbirPublisher: Wharton School Publishing, 2008.Language: EnglishDescription: 276 p. ; 24 cm.ISBN: 9780132339513Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD45 .N36 2008
(Browse shelf)
001241181
Available 001241181
Total holds: 0

Includes bibliographical references and index

Digitized

The Global Brain Your Roadmap for Innovating Faster and Smarter in a Networked World Contents Foreword ............................................................. xvii Introduction ............................................................ 1 Part I From Firm-Centric to Network-Centric Innovation .................................................................... 9 Chapter 1 Chapter 2 The Power of Network-Centricity ......................... 11 Understanding Network-Centric Innovation ......... 29 Part II The Landscape of Network-Centric Innovation ............ 49 Chapter 3 Chapter 4 The Four Models of Network-Centric Innovation ............................................................. 51 Innovation Networks: The Players and the Plays .............................................................. 67 Part III The Four Models of Network-Centric Innovation ......... 83 Chapter 5 Chapter 6 Chapter 7 Chapter 8 The Orchestra Model ........................................... 85 The Creative Bazaar Model ............................... 113 The Jam Central Model ..................................... 139 The MOD ("MODification") Station Model ......... 157 Part IV Executing Network-Centric Innovation ...................... 175 Chapter 9 Deciding Where and How to Play ..................... 177 Chapter 10 Preparing the Organization ................................. 197 Part V Globalization and Network-Centric Innovation ........... 217 Chapter 11 Globalizing Network-Centric Innovation: The Dragon and the Tiger .................................. 219 Chapter 12 Concluding Thoughts and Actions for "Monday" Morning 237 References ....................................................... 253 Index................................................................. 267

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