Normal view
MARC view
Always on: advertising, marketing and media in an era of consumer control
Author: Vollmer, Christopher Publisher: McGraw-Hill, 2008.Language: EnglishDescription: 215 p. : Graphs ; 21 cm.ISBN: 9780071508285Type of document: BookBibliography/Index: Includes index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
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Asia Campus Main Collection |
HF5415.123 .V65 2008
(Browse shelf) 900186612 |
Available | 900186612 | |||
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Europe Campus Main Collection |
HF5415.123 .V65 2008
(Browse shelf) 001247053 |
Available | 001247053 | |||
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Europe Campus Main Collection |
HF5415.123 .V65 2008
(Browse shelf) 001252682 |
Available | 001252682 |
Total holds: 0
Includes index
Digitized
CONTENTS Always On Always On THE TWENTY-FIRST-CENTURY MARKETING MIX MEDIAMORPHOSIS: THE CONSUMER IN CHARGE MUTINY IN MEDIA METRICS: MOVING FROM IMPRESSIONSTO IMPACT MARKETERS TO AGENCIES: "CHANGE OR DIE" THE FUTURE STARTS HERE NOTES INDEX
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