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Always on: advertising, marketing and media in an era of consumer control

Author: Vollmer, Christopher Publisher: McGraw-Hill, 2008.Language: EnglishDescription: 215 p. : Graphs ; 21 cm.ISBN: 9780071508285Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5415.123 .V65 2008
(Browse shelf)
900186612
Available 900186612
Book Europe Campus
Main Collection
Print HF5415.123 .V65 2008
(Browse shelf)
001247053
Available 001247053
Book Europe Campus
Main Collection
Print HF5415.123 .V65 2008
(Browse shelf)
001252682
Available 001252682
Total holds: 0

Includes index

Digitized

CONTENTS Always On Always On THE TWENTY-FIRST-CENTURY MARKETING MIX MEDIAMORPHOSIS: THE CONSUMER IN CHARGE MUTINY IN MEDIA METRICS: MOVING FROM IMPRESSIONSTO IMPACT MARKETERS TO AGENCIES: "CHANGE OR DIE" THE FUTURE STARTS HERE NOTES INDEX

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