The Business of wine: a global perspective
Author: Jenster, Per V. ; Smith, David E. ; Mitry, Darryl J. ; Jenster, Lars V.Publisher: Copenhagen Business School Press, 2008.Language: EnglishDescription: 198 p. : Graphs ; 23 cm.ISBN: 9788763002011Type of document: BookBibliography/Index: Includes bibliographical references
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Theme Display |
HC2000 .F6 J46 2008
(Browse shelf) 001241198 |
Checked out | 22/04/2022 | 001241198 |
Includes bibliographical references
Digitized
The Business of Wine A Global Perspective Table of Contents PREFACE............................................................................................. 7 Chapter 1 MARKET OVERVIEW......................................................................... 11 Chapter 2 VINEYARDS OF THE WORLD........................................................ 27 Chapter 3 CONSUMER BEHAVIOR................................................................. 79 Chapter 4 PRODUCT CATEGORIES................................................................ 91 Chapter 5 PRODUCTION................................................................. 99 Chapter 6 HISTORY AND DEVELOPMENT OF THE DISTRIBUTION SYSTEM................................................................ 111 Chapter 7 THE MARKETING OF WINE........................................................... 129 Chapter 8 COMPANIES AND HOW THEY COMPETE................................. 147 Chapter 9 LEGISLATION AND POLITICAL ISSUES...................................... 171 Chapter 10 THE FUTURE OUTLOOK.............................................................. 185
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