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Technology strategy for managers and entrepreneurs

Author: Shane, Scott Publisher: Pearson Prentice Hall, 2009.Language: EnglishDescription: 401 p. : Graphs/Ill./Photos ; 26 cm.ISBN: 9780131879324Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD45 .S43 2009
(Browse shelf)
Available 32419001240566
Total holds: 0

Includes bibliographical references and index


Technology Strategy for Managers and Entrepreneurs Brief Contents Chapter 1 Introduction 1 SECTION A: UNDERSTANDING TECHNOLOGICAL CHANGE 16 Chapter 2 Technology Evolution 16 Chapter 3 Technology Adoption and Diffusion Chapter 4 Sources of Innovation 71 45 SECTION B: COMING UP WITH INNOVATIONS 96 Chapter 5 Selecting Innovation Projects Chapter 6 Customer Needs 117 Chapter 7 Product Development 144 96 SECTION C: BENEFITING FROM INNOVATION 170 Chapter 8 Patents 170 Chapter 9 Trade Secrets, Trademarks, and Copyrights 196 Chapter 10 Capturing Value from Innovation 226 Chapter 11 Competitive Advantage in High-Tech Industries 248 Chapter 12 Technical Standards 269 Chapter 13 Strategy in Networked Industries 288 SECTION D: FORMULATING TECHNOLOGY STRATEGY 308 Chapter 14 Collaboration Strategies 308 Chapter 15 Strategic Human Resource Management of Technical Professionals Chapter 16 Organization Structure for Technology Strategy 358 Name I nde x 387 Subject Index 393 335

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