Technology strategy for managers and entrepreneurs
Author: Shane, Scott Publisher: Pearson Prentice Hall, 2009.Language: EnglishDescription: 401 p. : Graphs/Ill./Photos ; 26 cm.ISBN: 9780131879324Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HD45 .S43 2009
(Browse shelf) 32419001240566 |
Available | 32419001240566 |
Includes bibliographical references and index
Digitized
Technology Strategy for Managers and Entrepreneurs Brief Contents Chapter 1 Introduction 1 SECTION A: UNDERSTANDING TECHNOLOGICAL CHANGE 16 Chapter 2 Technology Evolution 16 Chapter 3 Technology Adoption and Diffusion Chapter 4 Sources of Innovation 71 45 SECTION B: COMING UP WITH INNOVATIONS 96 Chapter 5 Selecting Innovation Projects Chapter 6 Customer Needs 117 Chapter 7 Product Development 144 96 SECTION C: BENEFITING FROM INNOVATION 170 Chapter 8 Patents 170 Chapter 9 Trade Secrets, Trademarks, and Copyrights 196 Chapter 10 Capturing Value from Innovation 226 Chapter 11 Competitive Advantage in High-Tech Industries 248 Chapter 12 Technical Standards 269 Chapter 13 Strategy in Networked Industries 288 SECTION D: FORMULATING TECHNOLOGY STRATEGY 308 Chapter 14 Collaboration Strategies 308 Chapter 15 Strategic Human Resource Management of Technical Professionals Chapter 16 Organization Structure for Technology Strategy 358 Name I nde x 387 Subject Index 393 335
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