Word of mouth marketing: how smart companies get people talking
Author: Sernovitz, Andy Publisher: Kaplan Publishing, 2006.Language: EnglishDescription: 184 p. ; 23 cm.ISBN: 9781419593338Type of document: Book
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Asia Campus Main Collection |
HF5415.5 .S47 2006
(Browse shelf) 900186285 |
Available | 900186285 |
Digitized
Contents Word of Mouth Marketing Word of Mouth Marketing A Note to the Reader xi ThankYou xv Foreword by Seth Godin xvii Preface xix Introduction xxiii Part 1 The Essential Concepts I. What Is Word of Mouth Marketing? 3 2. Deep Stuff: Six Big Ideas 39 3. The Word of Mouth Marketing Manifesto 59 Part 2 How to Do It-The Five Ts in Action 4. Talkers: Who Will Tell Their Friends About You? 65 5. Topics: What Will They Talk About? 95 6. Tools: How Can You Help the Message Travel? 117 7. Taking Part: How Can You Join the Conversation? 151 8. Tracking: What Are People Saying About You? 167 And in the End. .. Sixteen Sure-Thing, Must-Do, Awfully Easy Word of Mouth Marketing Techniques 181 Choose to Be Good 182 Afterword:Yet Another Top 10 by Guy Kawasaki 183
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