INSEAD Library

Includes index

Digitized

Contents Business Models Made Easy Business Models Made Easy Section 1. Part One. Business Models: Developing an Understanding 1. Business Models-A Definition Easy to Understand and Use Green Lights Red Lights 2. Creating Your Business Model Acquire Customers Offer Value to Customers Deliver Products or Services with High Margins Provide Customer Satisfaction Maintaining Market Position Funding the Business 3. Case Studies: Business Models Retail Businesses Service Oriented Product Oriented Personal Service Distribution Companies Internet Company Section 1. Part Tho: The GEL Factors: How to Evaluate Your Business 4. The GEL Factors: Predicting Success The GEL Factors Starbucks-Brewing Success One Cup at a Time Kinko's-Tweaking the Concept 5. Finding a Great Customer Group Six Key Factors for Evaluating Customers Number Ease of Finding Spending Patterns Dollar Value of Sale Repeat Sales Ongoing Sales Support Great Customers Exist Everywhere 6. Making the Easy Sale Six Key Factors for Evaluating Easy Sales Are You Important to Customers? Your Competitive Advantage Perceived PriceNalue Entry Points Available Sales Support Required Promotional Activities Required Easy Sales Are Hard to Come By 7. Building a Long Future Six Key Factors for Evaluating Long Life Healthy Margins Up-Selling and Cross-Selling Ongoing Product Costs Costs of Entering the Market Costs to Hold Onto Market Share Costs to Stay on the Cutting Edge Great Model Fundamentals Require Discipline 8. Evaluating Your Concept Fill In Your Checklists Readjust Your Strategy Do the Final Tally Section 1, Part Three: Business Concept Analysis: Case Studies 9. GEL Factor Analysis-Retail, Manufacturing, and Sewices Retail Company: AutoFun-Almost but Not Quite Right Manufacturing Company: Coach-Meeting Customer Desires Service Company: Everdream-Meeting a Big Need Small Business: American Wildlife Art GalleriesDrawing Customers Small Business: Creative Indoor Billboards-Signs of Success Small Business: Terri's Consign and Design Furnishings-Value and Prices Internet Business: Webvan Group-Online Grocer Section 2, Part One: The Business Plan: Understanding the Parts 1 0. kecuting a Successful Business Concept Six Reasons Plans Can Vary Company Goals Comprehensive but Concise 11. The Executive Summary What to Communicate Format Sample Section-PlayBoxes Etc., Inc. 12. Ovendew What to Communicate Format Sample Section-PlayBoxes What to Communicate Format Sample Section-PlayBoxes What to Communicate Format Sample Section-PlayBoxes Etc., Inc. 13. Target Customers and Markets Etc., Inc. 1 4. Your Product and Your Advantage Etc., Inc. 15. Marketing Strategy What to Communicate Format Sample Section-PlayBoxes Etc., Inc. 16. Company Operations and Management What to Communicate Format Sample Section-PlayBoxes Etc., Inc. 17. Financial Section What to Communicate Format Financial Section Sample-PlayBoxes, Etc., Inc Section 2, Part TWO: The Business Plan: Sample Plan 18. Retail Store Business Plan-HydroHut Table of Contents 1. Executive Summary 2. Company Background 3. Products 4. The Industry, Competition, and Market 5. Marketing Plan 6. Operating Plan 7. Management, Organization, and Ownership 8. Goals and Strategies 9. Financial Assumptions 10. Appendix Index