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Commercial features of placebo and therapeutic efficacy

Author: Waber, Rebecca L. ; Shiv, Baba ; Carmon, Ziv ; Ariely, DanINSEAD Area: MarketingIn: Journal of the American Medical Association, vol. 299, no. 9, March 2008 Language: EnglishDescription: p. 1016-1017.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: Abstract not available
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INSEAD Article Europe Campus
Available BC008308
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