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Surrounded by geniuses

Author: Gregerman, Alan S. Publisher: Sourcebooks, 2007.Language: EnglishDescription: 252 p. ; 21 cm.ISBN: 9781402209109Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD6954.5 .G744 2007
(Browse shelf)
900185691
Available 900185691
Total holds: 0

Includes index

Digitized

Preface Introduction .................. .................. ...................................... ... vln Surrounded by Geniuses Surrounded by Geniuses Part I: The Context ....................1 ....... Chapter One: White People Swimming Slowly .5 How the slowest swimmers in the world came to dominate the world of swimming, and wby you don't have to be brilliant to do brilliant things. Chapter Two: The Quest for Compelling Value Why you have to reinvent the game ifyou want to win. .......13 Chapter Three: Genius in Chains .31 Why traditional approaches to strategy, innovation, and marketing no longer make any sense and what to do about it. Chapter Fouc Curiosity as Competitive Advantage .37 Why our innate g$for curiosity is the only real weapon in the battle to remain relevant and how to rediscover it; and ................. ... Why geography matters, and why a thirteenth-centuy traveler might be the most important business thinker of the twenp-jrst cenmy. Paxt 11: Ten Journeys ..................49 ............. Chapter Five: The Power of a Promise .55 What if we could make and deliver on a promise that really mattered? A journey back in time to meet a man with badfeet, a reasonable idea and apoweqandlpromise.. . (Leon Leonwood Bean) Chapter Six: The Magic of a Conversation .73 What ifwe could create more meaninand conversations? A journey through the neighborhood with a nine-year-oldgirl, a box of cookies and the magic of a recurring conversation.. . (The Girl Scouts) Chapter Seven: The Wonder of a Performance .89 What if we could create a peformancejlkd with wonder and possibilities? A journey under a tent whew the concept of a circus has been reinvented... (Cirque du Sokil) Chapter Eight: Your Wish Is My Command .I01 What i we could solve practically any request no matter how f dtJgicult? A journey into the lobby of one of the worlds great hoteh and a day in the life of a world-class concierge.. . (The Ritz Carlton on Central Park) .......... ....... ........ Chapter Nine: When Every Second Counts .I15 What ifwe could really deliver compelling value 24/77 Ajourney into one of the worldsjnest shock trauma centers where life and death decisions are allpart of a ahyi work... (University of Maryland Shock Trauma Center) Chapter Ten: Fastest .I33 What if we could be the fastest at the times when it really mattered? A journq, across the harsh savanna ofAjiica where speed is everything when you're not the bigqest or baddest cat around... (The World of Cheetahs) Chapter Eleven: When Nothing Is Everything .I45 What ifthe little things really mattered and we could do all of them right all the time? A journq, onto the set of one of the most successfirl TVshows in history where l@s evwyaky probkmr are a causefor celebration... (Seinfe) Chapter Twelve: It Is Rocket Science .I59 What if we believed that failure was not an option? A journey to the world of rocket scientists where their mission, like all of ours, demand perfection. .. (Lockheed Martin and the Atlas 5 Rocket) Chapter Thirteen: No Smile, No Gain .I75 What f w e could make customers healthier? A journq, to thejiont-lines of an unusual effort to make exercise f i n and accessiblefor everyone and its implicationsforall of us.. . (FriskisandSvettis) ........ .......................... ...... ............. ............ Chapter Fourteen: Spider Sense .I89 What ifwe could antic+ate customers' need? A journey into the life of one of the workand most human superheros to rediscover the amazing power that we allpossess.. . (Spider-Man) ................. Part 1 1 Building a New Model of Success . 0 1: 21 Chapter Fifteen: Unlocking the Genius Within How tofind the brilliance in ourselves. ......205 Chapter Sixteen: Bringing Genius to Scale .215 How to create an organization that nurtures thegenitcs in all of its people. Chapter Seventeen: The Essential Work of Leaders .231 How to become a compelling leader in the brave new world of customer and business success. Concluding Note Map of the Known World Acknowledgments Index. About the Author ......... .. ...................................... 247 .............................251 .............................237 ...................... .241 ............................ .243

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