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Real you incorporated

Author: Rouda, Kaira Sturdivant Publisher: Wiley, 2008.Language: EnglishDescription: 243 p. : Ill. ; 23 cm.ISBN: 9780470176580Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD62.5 .R68 2008
(Browse shelf)
900185684
Available 900185684
Total holds: 0

Includes index

Digitized

Contents Real You Incorporated Real You Incorporated Introduction Section 1: Find It Within You R e d fact I: f AU ~twts t wittt YOU. Life Lesson 0ne:Your future starts now Life Lesson Two: Learn fiom your past Life Lesson Three: Describe yourself in one word R e d F a c t 2: Defute Your PMSWM Life Lesson Four: Find the real people in your life Life Lesson Five: Don't go it alone Life Lesson Six: Follow your instincts R e d F . 3: D u c o u w Your Brad aand Life Lesson Seven;Tell your company story Life Lesson Eight: Define your brand essence Life Lesson Nine: Create your vision statement 55 Section 11: The Competitive Advantage 77 Life Lesson Ten: The five senses of branding Life Lesson Eleven: Create a marketing plan Life Lesson Twelve: Make it tangible W F a c t 5 : createrc.c~PriquedW o r k w EIuriyoHkWR/tt 119 Life Lesson Thirteen: Be a creative leader Life Lesson Fourteen:Express your brand in hiring Life Lesson Fifteen:Avoid culture vultures ~ e FAand 6: Y o w P ~ Y s ~ H ~ B L a n d 1s Y o w B d Zr Brand u h s 145 Life Lesson Sixteen: Customers know if you're faking it Life Lesson Seventeen: Be everywhere she wants you to be Life Lesson Eighteen: The real world is online R e d fact 7: Chavt u h t d watevs Life Lesson Nineteen: Build your business network Life Lesson Twenty: Change the world for other women Life Lesson TwentyOne:Capture your charitable passion 179 ~ e F adc t 8: C v q 1s uu,stoppAble Life Lesson Twenty-Two:Don't get stuck Life Lesson Twenty-Three:Play Life Lesson Twenty-four:Share 207 Acknowledgments About the Author Index

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