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The Business of being an artist

Author: Grant, Daniel Publisher: Allworth Press, 2000.Edition: 3rd ed.Language: EnglishDescription: 339 p. ; 23 cm.ISBN: 1581150563Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print NX180 .M66 G73 2000
(Browse shelf)
001240207
Available 001240207
Total holds: 0

Includes bibliographical references and index

Digitized

The Business of Being an Artist Contents Introduction.................................................................................................................. ix CHAPTER 1. HOW TO GET AN EXHIBITION AND SELL ART....................... 1 So, Where Can I Show My Work? Juried Art Competitions Sidewalk Art Shows Art Fairs Alternative Spaces University Galleries and Museums Rounding up Visitors Getting the Media's Attention Selling Directly to the Public Accepting Credit Cards for Sales A Word About Taxes Make Sure You Have Good Slides The Need to Specialize The Value of a Marketing Plan Getting Ready to Exhibit Pricing Artwork To Frame or Not to Frame Artists Who Work at Home Pursuing a Career in the Sticks CHAPTER 2 . DEVELOPING RELATIONSHIPS WITH ART DEALERS ..... 33 Finding Representation Art Consultants Galleries Coming to Terms To Consign or Sell Spreading Yourself Too Thin Severing the Artist-Dealer Relationship Bad Debts and Other Recoveries CHAPTER 3. EXPANDING SALES WITHIN AND BEYOND THE GALLERY MARKET.................................................................................................. 53 Licensing Artists' Prints Self-Publishing Print Publishers Dealers and Galleries "Signed by the Artist" Bartering and Leasing Art Bartering Leasing Developing Your Own Sales Network Selling to Corporations CHAPTER 4 . A WEB SITE? ................................................................ 71 The Business of Marketing Art Online Getting People to Your Site Tracking the Number of Hits Linking to an Online Mall Some General Rules of the Internet Reports from the Field CHAPTER 5. WHEN DOES INVESTING IN YOUR CAREER BECOME A RIP-OFF? ...................................................................... 83 Business Managers Artists' Representatives Publicists Artists' Advisors Can a Slide Registry Lead to Sales? The Value of Prizes and Awards Do Business Cards and Stationery Make the Professional? Paying to Play the Art Game Selling Art Through Mailing Lists Can You Put a Dollar Value on Exposure? The Connection Between Advertising and Sales Buying Advertising Space in a Directory Publishing Your Own Catalog The Artist Statement Entry Fees for Juried Shows Are You Deluding Yourself? CHAPTER 6 . ARTISTS AND THE LAW ................................................................ 129 Copyright Copyright and the Internet Making a Copyright Search Trademark Protection for Artists Copyrighted and Trademarked Material in Artists' Work Artists' Moral Rights Valuing an Artist's Estate CHARTER 7. FROM SCHOOL TO THE WORKING WORLD ............................................... 153 The Advent of "Survival Courses" at Art Schools First Steps Apprenticing and Internships Artists' Assistants and the IRS Finding a Job as an Art Teacher Art Schools and Controversial Art Weighing the Pros and Cons of Teaching Making Peace with the Academic Life Putting Your Art to Work Decorative and Custom Art Trompe l'Oeil Painting Art in Hospitals Church Support of the Arts Greeting Cards CHARTER 8. THE MATERIALS ARTISTS USE ................................................. 199 Safe Art Practices in the Studio Substitute Ingredients in Artists' Paints A Primer on Paint Labels Experimenting with Materials, Taking Care of Art Protecting Watercolors Balancing Artistic Experimentation and the Market for Art CHARTER 9. GETTING READY TO HANDLE THE PRESSURES........... 215 Changing Your Style Handling Criticism Art Outside the Mainstream Computer Art, Holography, and Xereography Watercolors The Benefits and Pitfalls of Censorship and Controversy Handling Art World Publicity Out of the Spotlight Love and Marriage The Children of Artists CHARTER 10. HOW ARTISTS PERCEIVE THEMSELVES AND HOW OTHERS SEE THEM .............................................................................. 241 Becoming an Artist After Another Career Must Artists Move to New York City? The (Unflattering) Portrait of the Artist Artists Under the Clinician's Microscope The Artist in Films and Novels The Problem of a Bad Image CHAPTER 11. CONTESTS AND COMMISSIONS ............................................ 267 Commissions for Percent-for-Art Projects Thin Skins and Strong Stomachs The Efforts to Contain Public Art Controversy Damage and Neglect of Public Art The Cost of Liability Insurance Who Decides Artistic Merit? Jurying Art: Descending from the Ideal When Jurors May Not Seem Fair Call It "Preselecting," "Tenuring," or "Grandfathering" Jurors with Clear Biases CHAPTER 12. THE SEARCH FOR GRANTS AND GIFTS ............................291 Fiscal Management Foundations Corporations Corporate Foundations Government Local Arts Agencies State Arts Agencies Regional Arts Agencies National Endowment for the Arts Asking for Money The Proposal Package Individuals Miscellaneous Funders Reporting Requirements for Grant Recipients Interim Reports Grant Disbursement Public Service Requirements Final Reports Keeping Perspective Bibliography ............................................................................................................... 319 Appendix.....................................................................................................................327 Index .......................................................................................................................... 333

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