Radio frequency identification (RFID) for mobile consumer applications (A and B)
Author: Bresman, Henrik ; Kühl, CarmenINSEAD Area: Organisational BehaviourPublisher: Fontainebleau : INSEAD, 2008.Language: EnglishDescription: 20 p. + 6 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: The case describes the emergence of a new technology for use in mobile phones, covering the applications and business case as well as technical aspects. It investigates the interests of several industry sectors involved, namely telecommunications, semiconductors, financial institutions and public transport. In addition, it explores the role of international standards organizations.Pedagogical Objectives: The first objective is to introduce students to the many aspects that require consideration in order to develop a sound technology strategy. Second, it is intended to enhance students' awareness of the importance of international standard-setting organizations by examining several concrete examples.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Europe Campus INSEAD Publications Display | Consultation only | BC008280 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
The first objective is to introduce students to the many aspects that require consideration in order to develop a sound technology strategy. Second, it is intended to enhance students' awareness of the importance of international standard-setting organizations by examining several concrete examples.
The case describes the emergence of a new technology for use in mobile phones, covering the applications and business case as well as technical aspects. It investigates the interests of several industry sectors involved, namely telecommunications, semiconductors, financial institutions and public transport. In addition, it explores the role of international standards organizations.
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