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Management communication: principles and practice

Author: Hattersley, Michael E. Publisher: McGraw-Hill, 2007.Language: EnglishDescription: 288 p. ; 23 cm.ISBN: 0073525057Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD30.3 .H377 2007
(Browse shelf)
Available 900185172
Total holds: 0

Includes index


Contents Management Communication Management Communication PREFACE xiii PART ONE PRINCIPLES OF EFFECTIVE COMMUNICATION 1. Foundations of Management Communication 3 Overview of the field, main schools of thought, basic analytical tools, key ethical considerations, and how to serve as a credible source 2 . Setting Goals 17 Defining and organizing communication tasks in a general management context; clarifying goals MARINE, 21 INC. CASE 2.1 : YELLOWTAIL 3. Audience Analysis 39 Identifying, understanding, and ranking your audiences CASE 3.1 : WEYMOUTH CORPORATION 46 STEEL 4. Pointofview 49 Understanding competing motives, needs, and viewpoints; interpersonal communication CASE 4.1 : SMITH FINANCIALCORPORATION 54 5. Message: Content and Argument CASE 5.1 : CUTTYHUNK BANK(A) 67 59 Shaping the messages that will achieve your goal 6. Structure 71 Shaping your argument to the needs of your audience CASE 6.1 : MCCREGOR'S DEPARTMENTS 81 LTD. STORE 7 . Choosing Media 86 What media best convey your messages; upward and downward communication CASE 7.1 : THETIMKEN COMPANY 92 8. Style and Tone 103 Delivering your messages in language suitable to your audience CASE 8.1 :VANREX, INC. 1 1 I PART TWO APPLICATIONS Giving and Receiving Feedback Hearing and being heard 123 CASE 9.1 : BAILEYand WICK 129 Managing Meetings 134 Participation and leadership CASE 10.1 : LINCOLN PARK REDEVELOPMENT PROIECT142 Communicating Change 146 Using communication to overcome resistance to change CASE 1 1.1 : HAMMERMILL COMPANY152 PAPER Communicating with External Audiences Selling your organization's point of view to concerned constituencies 163 CASE 1 2.1 : OXFORD ENERGY CASE 12.2: NUTRASWEET 183 167 Diversity and Intercultural Communication Multicultural and international communication 190 CASE 13.1: REED-WATKINS PHARMACEUTICALS 193 CASE 13.2: INTERNATIONAL 197 OIL Personal and Corporate Ethics 200 Making individual and organizational ethical choices CASE 14.1 : HALOF ERHARDT and COMPANY: AUDITSENIOR'S DILEMMA 206 ONE CASE 14.2: MCARTHURPLACE 210 Electronic Communication CASE 1 5.1 : THEE-MAIL ENCOUNTER 214 Shaping the message to the medium 223 CASE 15.2: UNIFONE COMMUNICATIONS 231 PART THREE TECHNIQUE 16. Effective Writing: A Brief Manual of Style 17. Effective Speaking: A Brief Manual of Style 237 Style manual to be cross-referenced throughout the course 257 Style manual on speaking, use of graphics, and group presentations to be cross-referenced throughout the course APPENDIX 269 CASE 16: DOTSWORTH PRESS270 CASE 17: "FAIR 1 FAIR," ISN'T 275 s IT? INDEX 281

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