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Managing product and service development

Author: Thomke, Stefan H. Publisher: McGraw-Hill, 2007.Language: EnglishDescription: 592 p. : Ill./Photos ; 23 cm.ISBN: 007110755XType of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HF5415.153 .T46 2007
(Browse shelf)
Available 900185127
Total holds: 0

Includes index


Table of Contents Managing Product and Service Development Managing Product and Service Development About the.Author iv Preface v Acknowledgments vi Introduction 1 Article: Developing Products on Internet Time 301 Case 2-4: BMW AG: The Digital Car Project 3 13 Article: The Effect of "Front-loading" Problem-Solving on Product Development Performance 335 Case 2-5: Bush Boake Allen 359 Article: Customers as Innovators: A New Way to Create Value 383 Module One Building Capabilities for Experimentation, Learning and Prototyping 11 Case 1-1 : The Final Voyage of the Challenger 27 Case 1-2: Apple Powerbook: Design Quality and Time to Market 59 Case 1-3: IDEO Product Development 83 Case 1-4: Bank of America 103 Article: RandD Comes to Services: Bank of America's Pathbreaking Experiments 125 Case 1-5: Team New Zealand 137 Article: Enlightened Experimentation:The New Imperative for Innovation 149 Case 1-6: Eli Lilly and Company: Drug Development Strategy 163 Module Three Managing Development Networks 395 Case 3- 1 : Microsoft Office: Finding the Suite Spot 407 Note: Learning fiom Projects: Note on Conducting a Postmortem Analysis 427 Case 3-2: We've Got Rhythm! Medtronic Corporation's Cardiac Pacemaker Business 437 Article: Creating Project Plans to Focus Product Development 455 Case 3-3: Siemens AG: Global Development Strategy 47 1 Article: Building Effective RandD Capabilities Abroad 499 Case 3-4: Project Dreamcast: Serious Play at Sega Enterprises Ltd. 5 1 1 Article: Increasing Returns and the New World of Business 53 1 Case 3-5: Millennium Pharmaceuticals, Inc. 543 Article: Mastering the Value Chain: An Interview with Mark Levin of Millennium Pharmaceuticals 567 Module Two Development Process Design and Improvement 189 Case 2-1 : Innovation at 3M Corporation 203 Article: Creating Breakthroughs at 3M 223 Note: Understanding User Needs 235 Case 2-2: Product Development at Dell Computer Corporation 257 Article: Agile Product Development: Managing Development Flexibility in Uncertain Environments 279 Case 2-3: Developing Products on Internet Time: A Process Design Exercise 299 Index 577

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