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Adland: a global history of advertising

Author: Tungate, Mark Publisher: Kogan Page, 2007.Language: EnglishDescription: 278 p. : Photos ; 24 cm.ISBN: 9780749448370Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5810 .T8 2007
(Browse shelf)
001236268
Available 001236268
Total holds: 0

Includes bibliographical references and index

Digitized

AD Land A Global History of Advertising Contents Acknowledgements Introduction 1 Pioneers of persuasion The origins of advertising An industry takes shape Early advertising agencies Arrow to the future The Hopkins approach Lasker's second choice From propaganda to soap The legacy of J. Walter Thompson An onomatopoeic agency Rubicam versus the Depression New sights, new sounds The end of the beginning Madison Avenue aristocracy A British advertising agency in New York The science of selling Creative revolutionaries Thinking small Murderers' row The revolution will be televised ix 1 9 10 11 14 16 18 20 23 24 27 29 32 35 37 39 45 49 54 56 59 2 3 4 5 The Chicago way An unhurried start Quite a character Cornflakes and cowboys The international era Life after Leo The Brit pack The British hot shop Blockbusters in the basement Lowe and beyond The master planner A smashing agency The Saatchi saga begins Mrs Thatcher's ad agency Eighties extravagance The Saatchi saga continues Jeans genius from BBH The gentleman copywriter The buccaneers of Venice Beach `1984' and the Super Bowl factor The French connection The father of French advertising The man who said 'Non' Provocation and impact The house that Jacques built TBWA: absolutely European The seeds of disruption European icons The graphic world of Armando Testa Copywriting, Italian style Blood, sweaters and tears The German conundrum 65 66 69 71 74 76 79 80 83 85 88 90 93 95 99 101 103 108 112 114 119 121 123 125 127 131 134 139 140 143 146 149 6 7 8 9 10 Media spins off The 24-carat idea of Gilbert Gross From barter to Zenith Turning back the clock Consolidation incorporated Omnicom: The Big Bang WPP: wired to the world Interpublic: the horizontal ladder Publicis: readjusting the compass Havas: child of the information age Japanese giants A short history of Dentsu Advertising haiku-style Soccer and Shiseido The challenger agency The alternatives Amsterbrand Professional radicals Far from the Madison crowd Driving branded content Dotcom boom and bust Latin spirit The boys from Brazil 1: Washington Olivetto The boys from Brazil 2: Marcello Serpa The reign of Spain International outposts Australia's favourite admen Shooting stars From pop to soda 155 156 158 160 163 163 168 173 176 179 185 186 189 191 193 197 198 203 207 209 213 219 220 223 225 229 233 237 239 11 12 13 14 15 16 17 18 Controversy in Cannes The man behind Cannes Counting the cost New frontiers Asian creativity And so to China The agency of the future Shape-shifting giants Conclusion References Index 243 245 247 249 251 252 257 262 267 269 273 19 20

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