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The Game-changer: how you can drive revenue and profit growth with innovation

Author: Lafley, A. G. ; Charan, RamPublisher: Crown Business 2008.Language: EnglishDescription: 336 p. : Graphs ; 25 cm.ISBN: 9780307381736Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD6954 .L3 2008
(Browse shelf)
001236227
Available 001236227
Total holds: 0

Includes bibliographical references and index

Digitized

The Game-Changer How You Can Drive Revenue and Profit Growth with Innovation Contents GAME-CHANGER: A Definition vii Our Goal xi ONE: How and Why Innovation at Procter and Gamble Changed Its Game 1 TWO: What PandG's Innovation Transformation Means for You 18 PART ONE: DRAWING THE BIG PICTURE THREE: The Customer Is Boss: The Foundation of Successful Innovation 33 FOUR: Where to Play, How to Win: How Goals and Strategies Achieve Game-Changing Innovation 69 FIVE: Leveraging What You Do Best; Revitalizing Core Strengths with Innovation 95 PART TWO: MAKING INNOVATION HAPPEN SIX: Organizing for Innovation: Building Enabling Structures 119 SEVEN: Integrating Innovation into Your Routine: From Generating Ideas to Go to Market 154 EIGHT: Managing the Risks of Innovation 185 PART THREE: THE CULTURE OF INNOVATION NINE: Innovation Is a Team Sport: Courageous and Connected Culture 221 TEN: The New Job of the Leader: Innovation and Growth 253 CONCLUSION: How Jeff Immelt Made Innovation a Way of Life at GE 283 AFTERWORD 301 ACKNOWLEDGMENTS 307 INDEX 311

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