Revolution in the mailbox
Author: Warwick, Mal Publisher: Jossey-Bass, 2004.Language: EnglishDescription: 325 p. ; 23 cm.ISBN: 9780787964290Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Asia Campus Main Collection |
HF5415.126 .W37 2004
(Browse shelf) 900185028 |
Available | 900185028 |
Includes bibliographical references and index
Digitized
Contents Revolution in the Mailbox Revolution in the Mailbox Tables, Figures, and Exhibits Preface Acknowledgments About the Author Introduction: How We Got Here and Where We're Going PART ONE x i XV xxi XXV 1 Making Direct Mail Work for Your Organization 3 The Strategic Uses of Direct Mail 2 Selecting Your Audience 3 Preparing Your Test Mailing 4 Anatomy of a Direct Mail Fundraising Package 5 Premiums and Other Involvement Devices Building Your Donor Base PART TWO Getting the Most from Your Donors 7 Maximizing Donor Value IB Annual Giving and Membership Programs !9 Monthly Giving High-Dollar Annual Giving Clubs 11 The Many Uses of the Telephone 12 Legacy Giving 13 Thank-Yous, Welcome Packages, and Cultivation Mailings PART THREE Direct Mail Fundraising Today and Tomorrow 14 Mastering the New Media Mix 15 Twelve Trends for a New Century PART FOUR Four Years in the Life of a Successful Direct Mail Program 16 The Union of Concerned Scientists, 1999-2003 Resource A: Glossary Resource B: Working with a Direct Mail Consultant Resource C: Answering the Arguments Against Direct Mail Resource D: Fundraising Ratios and Other Deceptions Resource E: Direct Mail Fundraising in the Thirteenth Century? Resource F: Reading List and On-Line Resources References Index I Want to Hear from You! 325
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