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Research methods for business

Author: Hair, Joseph F. ; Money, Arthur ; Page, Mike ; Samouel, PhillipPublisher: Wiley, 2007.Language: EnglishDescription: 448 p. : Graphs ; 24 cm.ISBN: 9780470034040Type of document: BookBibliography/Index: Includes bibliographical references and index and glossary
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print Z10 .H35 2007
(Browse shelf)
001235708
Available 001235708
Total holds: 0

Includes bibliographical references and index and glossary

Digitized

Research Methods for Business Brief Contents Preface xv PART I INTRODUCTION Chapter 1: Business Research for the 21st Century PART II BEGINNING THE RESEARCH PROCESS Chapter 2: Overview of the Research Process Chapter 3: Ethics in Business Research Chapter 4: Defining the Research Problem and Reviewing the Literature PART III RESEARCH DESIGN, SAMPLING AND DATA COLLECTION Chapter 5: Secondary Data Chapter 6: Conceptualization and Research Design Chapter 7: Sampling Approaches Chapter 8: Methods of Collecting Primary Data Chapter 9: Measurement and Scaling Chapter 10: Questionnaire Design PART IV ANALYSIS AND INTERPRETATION OF DATA Chapter 11: Basic Data Analysis for Qualitative Research Chapter 12: Basic Data Analysis for Quantitative Research Chapter 13: Testing Hypotheses Chapter 14: Examining Relationships Using Correlation and Regression PART V COMMUNICATING THE RESULTS Chapter 15: Reporting and Presenting Research Glossary References Index 1 3 29 31 59 85 115 117 143 169 191 215 255 285 287 303 327 355 395 397 417 429 437

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