Research methods for business
Author: Hair, Joseph F. ; Money, Arthur ; Page, Mike ; Samouel, PhillipPublisher: Wiley, 2007.Language: EnglishDescription: 448 p. : Graphs ; 24 cm.ISBN: 9780470034040Type of document: BookBibliography/Index: Includes bibliographical references and index and glossary
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
Z10 .H35 2007
(Browse shelf) 32419001235708 |
Available | 32419001235708 |
Includes bibliographical references and index and glossary
Digitized
Research Methods for Business Brief Contents Preface xv PART I INTRODUCTION Chapter 1: Business Research for the 21st Century PART II BEGINNING THE RESEARCH PROCESS Chapter 2: Overview of the Research Process Chapter 3: Ethics in Business Research Chapter 4: Defining the Research Problem and Reviewing the Literature PART III RESEARCH DESIGN, SAMPLING AND DATA COLLECTION Chapter 5: Secondary Data Chapter 6: Conceptualization and Research Design Chapter 7: Sampling Approaches Chapter 8: Methods of Collecting Primary Data Chapter 9: Measurement and Scaling Chapter 10: Questionnaire Design PART IV ANALYSIS AND INTERPRETATION OF DATA Chapter 11: Basic Data Analysis for Qualitative Research Chapter 12: Basic Data Analysis for Quantitative Research Chapter 13: Testing Hypotheses Chapter 14: Examining Relationships Using Correlation and Regression PART V COMMUNICATING THE RESULTS Chapter 15: Reporting and Presenting Research Glossary References Index 1 3 29 31 59 85 115 117 143 169 191 215 255 285 287 303 327 355 395 397 417 429 437
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