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Planning special events

Author: Armstrong, James S. Series: Excellence in fund raising workbook series ; Jossey-Bass nonprofit and public management seriesPublisher: Jossey-Bass, 2001.Language: EnglishDescription: 186 p. ; 28 cm.ISBN: 0787952486Type of document: Book
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HG177 .A76 2001
(Browse shelf)
900183390
Available 900183390
Book Asia Campus
Main Collection
Print HG177 .A76 2001
(Browse shelf)
900187053
Available 900187053
Total holds: 0

Digitized

Planning Special Events Planning Special Even Worksheets xv Preface xvii The Author xxi Introduction: Designing and Producing Successful Special Events 1 1. Understanding the Four Phases of Event Management 9 The Planning Phase 9 The Tactical and Deadline Phase The Enjoyment Phase The Afterglow Phase 10 11 10 2. Designing Your Special-Event Timeline Who's in Charge? 13 How t o Use the Worksheets 14 13 3. Learning from Your Organization's Past Performance 25 How to View Past Fund Raising Events 25 How to Proceed 26 4. Preparing Needs Assessment and Your Case for Support 31 How to Assess Your Needs 31 How to Prepare Your Event Case 32 5. Planning and Managing to Achieve Your Goals 37 Strategic Planning for Your Event 37 IdentiQing Goals and Objectives 38 When Goals and Strategies Don't Match 38 Event Project Management 41 6. Selecting the Right Event 4 9 Defining the Scope of Your Event 49 Selecting the Elements of Your Event Profile 49 Selecting a Site 51 Choosing Caterers and Menus 54 Arranging for Entertainment 55 Checking Your Status 55 7. Creating Your Budget 61 How to Prepare an Expense Budget 61 How to Project Revenue 63 8. Building Effective Teams Skills Needed for Success 76 How to Build a Team 76 Using Volunteer Leadership 78 75 Conducting Event Special Meetings 82 9. Revising the Timeline to Stay on Track The Tactical Timeline 89 A Sample Timeline 90 89 10. Constructing and Managing Your Marketing and Communications Plans 95 What Is Marketing? 95 How to Create a Marketing Plan 96 How to Make Fund Raising Plans 103 Gift Solicitation Sequence 104 Begin Asking 105 11. Creating Compelling Promotional Materials Developing Event Profile Materials 116 Using Response Devices That Work Designing Event Literature 118 Don't Look Cheesy 122 118 11 5 12. Managing the Necessary Paperwork Record Keeping 129 Legal, Insurance, and Related Issues 130 Your Donors' Taxes and Your Agency Disclosure Tips 133 132 129 13. Managing the Details 139 Creating Site and Logistical Plans 139 It's Show Time 140 142 142 How to Handle Tickets The Great Name Badge Debate Choosing a Guest of Honor 142 The Presentation Program 143 Reasonable Accommodation 145 14. Handling Surprises and Contingencies 151 The Disaster Plan 151 152 Unpleasantness and Other Surprises If You Must Cancel 152 15. Thanking, Acknowledging, and Reporting 157 How to Capitalize on Your Success 157 Say Your Thank-You's Keep Old Friends 160 Report to Volunteers and Donors 161 Survey to Get Information Report Survey Results 164 Make Your Final Report 165 166 163 157 "Blamestorming" and Other Analytical Tools Conclusion: Applying Your Newly Gained Experience 171 Start a t the End 171 Postmortem or Portal? 171 Past as Prologue 172 Resources 1 75 Special Events of All Types 177 Frequently Asked Questions About Fund Raising Special Events 181 Where to Find Event Sponsors, Underwriters, and Guests of Honor Where to Find More Information 185 183

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