Normal view MARC view

Essentials of retailing

Author: Levy, Michael ; Weitz, Barton A. Series: Irwin series in marketing Publisher: Irwin, 1996.Language: EnglishDescription: 466 p. : Graphs/Photos ; 26 cm.ISBN: 0256163480Type of document: BookBibliography/Index: Includes bibliographical references and index and glossary
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5429 .L48 1996
(Browse shelf)
001209596
Available 001209596
Total holds: 0

Includes bibliographical references and index and glossary

Digitized

Essentials of Retailing Brief Contents SECTION I Retail Customers and Competitors: The Core of the World of Retailing Chapter 1 Introduction to the World of Retailing 5 Chapter 2 Retail Institutions 21 Chapter 3 The Changing Retail Environment 42 Chapter 4 Customer Buying Behavior 57 Cases for Section I 77 2 SECTION II The Retail Firm Chapter 5 Retail Strategy 87 Chapter 6 Retail Organization and Information Systems 108 Chapter 7 Store Location 131 Cases for Section II 149 84 SECTION III Merchandise Management Chapter 8 Planning Merchandise Assortments 159 Chapter 9 Buying Merchandise 182 Chapter 10 Pricing 200 Chapter 11 The Retail Promotion Mix 219 Cases for Section III 240 156 SECTION IV The Retail Mix--Store Management Chapter 12 Managing the Store 249 Chapter 13 Store Layout, Design, and Visual Merchandising 271 Chapter 14 Customer Service 294 246 Chapter 15 Retail Selling 313 Cases for Section IV 333 SECTION VSpecial Topics 340 Chapter 16 Fashion Retailing 343 Chapter 17 The Retailing of Services 362 Cases for Section V 379 Appendix. Careers in Retailing 383 Glossary 399 Notes 425 Name index 436 Company index 442 Subject index 449 Credits 465

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?