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Ethics in marketing

Author: Smith, N. Craig ; Quelch, John A.Publisher: Irwin, 1993.Language: EnglishDescription: 838 p. : Graphs/Ill./Photos ; 24 cm.ISBN: 0256108943Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print BJ53.5 .S65 1993
(Browse shelf)
Available 001209562
Total holds: 0

Includes bibliographical references and index


Ethics in Marketing Contents Preface N. Craig Smith and John A. Quelch v 1. ETHICS AND THE MARKETING MANAGER 1.1 The Role of Ethics in Marketing Management N. Craig Smith 1.2 Ethical Issues in Marketing N. Craig Smith 1.3 What is Ethical Marketing Decision Making? N. Craig Smith 1.4 A Marketing Ethics Framework N. Craig Smith 1 3 10 13 20 2. MARKETING MANAGERS, SOCIETY, AND THE ENVIRONMENT 2.1 Marketing Managers: Caught in the Middle E. Raymond Corey 2.2 Ciba-Geigy Pharmaceuticals: Pharma International N. Craig Smith and John A. Quelch 2.3 McDonald's and the Environment Sharon Livesey 2.4 The Smoke Wars V. Kasturi Rangan 2.5 Barclays and South Africa N. Craig Smith 35 37 46 61 87 112 2.6 In the News 2.6.1 Good Takes on Greed 2.6.2 Ethical Shopping 2.6.3 A New Sales Pitch: The Environment 2.7 Pharmaceutical Marketing Practices in the Third World N. Craig Smith and John A. Quelch 121 121 123 125 127 3. MARKET SELECTION AND MARKETING RESEARCH 3.1 Ethical Issues in Researching and Targeting Consumers N. Craig Smith and John A. Quelch 3.2 Suzuki Samurai: The Roll-Over Crisis N. Craig Smith and John A. Quelch 3.3 Chevron Corporation: Corporate Image Advertising John A. Quelch and Aimee L. Stern 3.4 Optical Distortion, Inc. (C): The 1988 Reintroduction Patrick J. Kaufmann 3.5 Secret Shopper Program John A. Quelch 3.6 In the News 3.6.1 Misery Market: Winos and Thunderbird Are a Subject Gallo Doesn't Like to Discuss 3.6.2 Risky Business: Marketers Make a Beeline for the Nation's Schools 3.6.3 After Uptown, Are Some Niches Out? 3.6.4 Making a Phone Call Might Mean Telling the World About You 3.6.5 For These MBA's, Class Became Exercise in Corporate Espionage 3.7 Corporate Policy and the Ethics of Competitor Intelligence Gathering Lynn Sharp Paine 143 145 196 219 236 239 242 242 245 250 253 257 260 4. PRODUCT POLICY 4.1 Ethical Issues in Product Policy Melvyn A. J. Menezes 4.2 Black and Decker Corporation: Spacemaker Plus Coffeemaker (A) N. Craig Smith 4.3 The Procter and Gamble Company: The Lenor Refill Package John A. Quelch, Minette E. Drumwright, and Julie L. Yao 4.4 Kodak and Polaroid: Consumer Compensation John A. Quelch and N. Craig Smith 4.5 In the News 4.5.1 Protectionist the Dolphins 4.5.2 The Poisoning of America 4.5.3 GE Refrigerator Woes Illustrate the Hazards in Changing a Product 4.6 Incorporating a Consumer Safety Perspective into the Product Development Process Fred W. Morgan 4.7 Managing Product Recalls N. Craig Smith and John A. Quelch 5. PRICING POLICY 5.1 Ethical Issues in Pricing Gwendolyn K. Ortmeyer 5.2 Retail Promotional Pricing: When Is a Sale Really a Sale? (A) Gwendolyn K. Ortmeyer 5.3 Amalgamated Aluminum Alloy Division Benson P. Shapiro and Barbara Feinberg 5.4 Car-Rental Collision Damage Waivers John A. Quelch and Julie L. Yao 5.5 In the News 5.5.1 Sandoz Corporation's Clozaril Treats Schizophrenia Who Is Going to Pay $8,944? 5.5.2 U.S. Probes Whether Airlines Colluded on Fare Increase 281 283 302 317 337 342 342 343 343 351 360 387 389 405 428 432 441 441 445 5.5.3 Demand for Rubber Gloves Skyrockets Profiteering during AIDS Crisis Suspected 5.5.4 Who Wins with Price-Matching Plans? 5.6 Why Do Companies Succumb to Price-Fixing? Jeffrey Sonnenfeld and Paul R. Lawrence 447 449 452 6. DISTRIBUTION POLICY 6.1 Ethical Issues in Distribution Frank V. Cespedes 6.2 Sorrell Ridge: Slotting Allowances John A. Quelch and Aimee L. Stern 6.3 The Satanic Verses (A) John A. Quelch, N. Craig Smith, and Aimee L. Stern 6.4 The Satanic Verses (B) John A. Quelch 6.5 In the News 6.5.1 Benetton Is Accused of Dubious Tactics by Some Store Owners 6.5.2 The Banks: Redlining and Rhetoric 6.5.3 Growth of Museum Shops Stirs Debate on Tax Status 6.6 Dealer Termination Agreements and Resale Price Maintenance Patrick J. Kaufmann 7. MARKETING COMMUNICATIONS: PERSONAL SELLING AND SALES MANAGEMENT 7.1 Ethical Issues in Personal Selling and Sales Force Management Robert J. Kopp 7.2 David Namer: An Interview with a Professional Salesman Jeffrey A. Barach, Ladd Cutter, and Brad McKean 7.3 Petite Playthings, Inc., 1984 (A) Benson P. Shapiro 7.4 Rossin Greenberg Seronick and Hill, Inc. (A) N. Craig Smith and John A. Quelch 471 473 491 507 512 515 515 520 524 526 537 539 557 575 577 7.5 In the News 7.5.1 On the Take 7.5.2 Damage Control at Dun and Bradstreet 7.5.3 Don't Let Bad Company Manners Hurt Good Products 581 581 586 591 7.6 Does Opportunity Make the Thief? How Control Systems Influence an Industrial Salesperson's Ethical Behavior Diana C. Robertson and Erin Anderson 593 8. MARKETING COMMUNICATIONS: ADVERTISING AND SALES PROMOTIONS 8.1 Ethical Issues in Advertising and Sales Promotions Minette E. Drumwright 8.2 The Massachusetts Lottery N. Craig Smith, John A. Quelch, and Ron Lee 8.3 Campbell Soup Company and the Federal Trade Commission John A. Quelch, N. Craig Smith, and Aimee L. Stern 8.4 Audi of America Inc. John A. Quelch 8.5 PepsiCo and Madonna N. Craig Smith, John A. Quelch, and Aimee L. Stern 8.6 Anheuser-Busch N. Craig Smith, John A. Quelch, and Jonathan D. Hibbard 8.7 In the News 8.7.1 Foes Claim Ad Bans Are Bad Business 8.7.2 As Retailers' Sales Crop Up Everywhere, Regulators Wonder If the Price Is Right 8.7.3 A Crackdown on "Charity" Sweepstakes 8.8 Relating Research on Deceptiveness Law to Ethics in Advertising Ivan L. Preston 8.9 Children as Consumers: The Ethics of Children's Television Advertising Lynn Sharp Paine 605 607 626 636 641 646 651 655 655 656 658 662 672 9. MARKETING STRATEGY AND IMPLEMENTATION 9.1 Ethical Issues in Marketing Strategy and Implementation John A. Quelch and N. Craig Smith 9.2 Sealed Air Corporation: Marketing Impacts of Eliminating CFCs N. Craig Smith and John A. Quelch 9.3 Reebok International Ltd. John A. Quelch and Tammy Bunn Hiller 9.4 In the News 9.4.1 How a PR Firm Executed the Alar Scare 9.4.2 Tetris Game Wins Big for Nintendo but Not for Soviet Inventors--To Russia, a Lesson in Markets 9.4.3 Sales Job: At Nordstrom Stores, Service Comes First But at a Big Price 9.5 A General Theory of Marketing Ethics Shelby D. Hunt and Scott J. Vittell 9.6 The General Theory of Marketing Ethics: A Retrospective and Revision Shelby D. Hunt and Scott J. Vittell APPENDIX: CODES OF CONDUCT A. Apple Computer, Inc. B. Quaker Oats Company C. American Marketing Association EXERCISES A. How Do Your Ethics Compare with New York? B. Marketing Dilemmas BIBLIOGRAPHY 687 689 700 718 744 744 746 749 757 775 785 785 793 799 803 803 805 809 INDEX 821

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