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Retailing in a SCM-Perspective

Author: Kotzab, Herbert ; Bjerre, MogensPublisher: Copenhagen Business School Press, 2005.Language: EnglishDescription: 263 p. : Graphs ; 23 cm.ISBN: 8763001268Type of document: BookBibliography/Index: Includes bibliographical references
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5429 .K68 2005
(Browse shelf)
001209505
Available 001209505
Total holds: 0

Includes bibliographical references

Digitized

Retailing in a SCM-Perspective Table of Contents 1. Introduction.................................................................................... 9 2. Retailing in the context of IT and distribution.............................14 Distribution, marketing channels and retailing......................... 14 Technology and Information technology................................... 23 Consequences of IT for managing retail distribution................. 27 Applying IT to retailing - the case of Internet-based grocery retailing.......................................................................... 29 Example of an on-line shop - www.billa.at............................... 36 3. Retailer strategies.........................................................................48 Retail Market Development....................................................... 48 Retailer Strategy Development.................................................. 49 The 8 Positioning Elements........................................................ 53 The Cost Leadership Strategy and its Elements......................... 59 The Differentiation Strategy and its Elements........................... 62 Status of Retailer Positioning..................................................... 70 4. Retail logistics and Supply Chain Management......................... 74 Introducing the concept of logistics and Supply Chain Management..................................................................... 74 General aspects of retail logistics............................................... 75 A model of retail logistics.......................................................... 76 Retail logistics decision parameters........................................... 78 The concept of retail oriented supply chain management.......... 80 Retailing as a result of value constellation in supply chains...... 84 5. IT-Applications for retail store management...............................94 Essential elements of IT-driven retail management................... 94 IT-based retail marketing processes........................................... 96 Modern supermarkets in European business practice............. 104 6. The automation of retail logistics............................................ 114 Combining IT with just-in-time oriented retail logistics systems - Information or inventory?.........................................114 Electronic data Interchange (EDI)........................................... 115 Barcodes.................................................................................. 119 Scanners.................................................................................... 122 Combining EDI, barcodes and scanners to automated logistics 122 Future outlook - Radio Frequency Identification (RFID)......... 125 General introduction to specific applications of IT-based retail logistics systems...............................................................128 Applications of IT-driven retail logistics systems the case of Swiss Migros, US-based Wal-Mart and Rewe Austria..................................................................... 141 7. Retail Marketing Processes....................................................... 160 Various retailer strategies........................................................ 160 Implications of various retailer strategies on processes and SCM................................................................... 166 Implications for SCM................................................................ 177 Efficient Consumer Response ­ Demand Side........................ 178 Category Management............................................................. 181 8. Special IT-based retail trends.................................................... 190 IT-based retail trend # 1 ­ Efficient Consumer Response....... 190 IT-based retail trend # 2 ­ Collaborative Planning, Forecasting and Replenishment (CPFR)................................... 205 IT-based retail trend # 3 ­......................................................... 214 The Global Commerce Initiative............................................... 214 9. B2B Relationships in Retailing.................................................. 223 Introduction............................................................................... 223 Defining a Key Account............................................................224 Supplier ­ Customer Relationships........................................... 227 The Role of the Key Account Manager.................................... 229 Organizing towards Key Accounts........................................... 231 Marketing to Key Accounts ­ Trade Marketing....................... 237 Conclusion................................................................................. 243 10. Customer Relationship Marketing (CRM) in Retailing........... 247 The increasing importance of customer orientation..................247 Customer satisfaction as a fundamental concept...................... 248 Customer retention in retailing................................................... 252 Perspectives of Customer Relationship Marketing in retailing. 259

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