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Morality and the market: consumer pressure for corporate accountability

Author: Smith, N. Craig Series: Consumer research and policy series Publisher: Routledge 1990.Language: EnglishDescription: 351 p. ; 23 cm.ISBN: 0415004373Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.32 .S658 1990
(Browse shelf)
001233513
Available 001233513
Total holds: 0

Includes bibliographical references and index

Digitized

Morality and the Market Consumer Pressure for Corporate Accountability Contents Preface Introduction Part one: ethical purchase behaviour and the social control of business 1. Capitalism and consumer sovereignty 2. Social control of business: corporate social responsibility 3. Social control of business: from responsibility and philanthropy to accountability 4. Pressure groups and pluralism 5. The boycott tactic 6. Pressure groups in the marketing system Part two: the use and effects of consumer boycotts 7. Consumer boycotts of business 8. Consumer boycott case studies 9. Effectiveness in the use of boycotts and management responses Conclusions ix 1 13 43 77 98 134 167 199 233 256 278 Appendix A: Markets and marketing Appendix B: Other instances of consumer boycotts Notes and references Author Index Subject Index 296 298 310 346 349

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