Normal view MARC view

Morality and the market: consumer pressure for corporate accountability

Author: Smith, N. Craig Series: Consumer research and policy series Publisher: Routledge 1990.Language: EnglishDescription: 351 p. ; 23 cm.ISBN: 0415004373Type of document: BookBibliography/Index: Includes bibliographical references and index
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.32 .S658 1990
(Browse shelf)
Available 001233513
Total holds: 0

Includes bibliographical references and index


Morality and the Market Consumer Pressure for Corporate Accountability Contents Preface Introduction Part one: ethical purchase behaviour and the social control of business 1. Capitalism and consumer sovereignty 2. Social control of business: corporate social responsibility 3. Social control of business: from responsibility and philanthropy to accountability 4. Pressure groups and pluralism 5. The boycott tactic 6. Pressure groups in the marketing system Part two: the use and effects of consumer boycotts 7. Consumer boycotts of business 8. Consumer boycott case studies 9. Effectiveness in the use of boycotts and management responses Conclusions ix 1 13 43 77 98 134 167 199 233 256 278 Appendix A: Markets and marketing Appendix B: Other instances of consumer boycotts Notes and references Author Index Subject Index 296 298 310 346 349

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?