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After all is lost: meeting the material needs of adolescent disaster survivors

Author: Klein, Jill G. ; Huang, LauraINSEAD Area: MarketingIn: Journal of Public Policy and Marketing, vol. 26, no. 1, March 2007 Language: EnglishDescription: p. 54-59.Type of document: INSEAD ArticleNote: Please ask us for this itemAbstract: This research with teenage tsunami survivors finds that adolescents received little support from relief organizations in their desire to replace lost possessions. The authors suggest ways that marketers can help relief organizations identify the material needs of adolescent survivors, as well as the needs of other underserved or vulnerable segments.
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INSEAD Article Europe Campus
Available BC008232
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This research with teenage tsunami survivors finds that adolescents received little support from relief organizations in their desire to replace lost possessions. The authors suggest ways that marketers can help relief organizations identify the material needs of adolescent survivors, as well as the needs of other underserved or vulnerable segments.

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