Word of mouse: the marketing power of collaborative filtering
Author: Riedl, John ; Konstan, Joseph ; Vrooman, EricPublisher: Warner Books, 2002.Language: EnglishDescription: 259 p. ; 24 cm.ISBN: 9780446530033Type of document: BookBibliography/Index: Includes index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
|
Europe Campus Main Collection |
HF5415.32 .R54 2002
(Browse shelf) 001216070 |
Available | 001216070 |
Includes index
Digitized
Word of Mouse The Marketing Power of Collaborative Filtering Contents FOREWORD vii INTRODUCTION xv The Insider's Guide to Collaborative Filtering and Recommender Systems 1 PRINCIPLE #1: Demonstrate Product Expertise 19 PRINCIPLE #2: Be a Customer Agent 49 PRINCIPLE #3: Maintain Excellent Service Across Touchpoints 73 PRINCIPLE #4: Box Products, Not People 109 PRINCIPLE #5: Watch What I Do 137 PRINCIPLE #6: Revolutionize Knowledge Management 157 PRINCIPLE #7: Use Communities to Create Content 179 PRINCIPLE #8: Turn Communities into Content 203 The Future of Collaborative Filtering and Recommender Systems 223 AFTERWORD 235 ACKNOWLEDGMENTS 239 INDEX 245
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