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Word of mouse: the marketing power of collaborative filtering

Author: Riedl, John ; Konstan, Joseph ; Vrooman, EricPublisher: Warner Books, 2002.Language: EnglishDescription: 259 p. ; 24 cm.ISBN: 9780446530033Type of document: BookBibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415.32 .R54 2002
(Browse shelf)
Available 001216070
Total holds: 0

Includes index


Word of Mouse The Marketing Power of Collaborative Filtering Contents FOREWORD vii INTRODUCTION xv The Insider's Guide to Collaborative Filtering and Recommender Systems 1 PRINCIPLE #1: Demonstrate Product Expertise 19 PRINCIPLE #2: Be a Customer Agent 49 PRINCIPLE #3: Maintain Excellent Service Across Touchpoints 73 PRINCIPLE #4: Box Products, Not People 109 PRINCIPLE #5: Watch What I Do 137 PRINCIPLE #6: Revolutionize Knowledge Management 157 PRINCIPLE #7: Use Communities to Create Content 179 PRINCIPLE #8: Turn Communities into Content 203 The Future of Collaborative Filtering and Recommender Systems 223 AFTERWORD 235 ACKNOWLEDGMENTS 239 INDEX 245

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