Normal view MARC view

Entrepreneurship: a process perspective

Author: Baron, Robert A. ; Shane, Scott A.Publisher: Thomson South-Western, 2008.Edition: 2nd ed.Language: EnglishDescription: 476 p. : Graphs/Ill./Photos ; 28 cm.ISBN: 9780324365580Type of document: BookBibliography/Index: Includes bibliographical references and index and glossary
Tags: No tags from this library for this title. Log in to add tags.
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD62.5 .B37 2008
(Browse shelf)
Available 32419001232887
Total holds: 0

Includes bibliographical references and index and glossary


Entrepreneurship A Process Perspective Brief Contents part 1 Entrepreneurship: Who, What, Why? 01 Chapter 1 Chapter 2 Chapter 3 Entrepreneurship: A Field, an Activity, and a Way of Life 02 Entrepreneurial Opportunities: Their Origins, Forms, and Suitability for New Ventures 37 Cognitive Foundations of Entrepreneurship: Creativity and Opportunity Recognition 66 part 2 Assembling the Resources 101 Chapter 4 What Entrepreneurs Need to Know Before They Start: Acquiring and Interpreting Information about Markets, Competitors, and Government 102 Chapter 5 Assembling the Team: Acquiring and Utilizing Essential Human Capital 135 Chapter 6 Financial Resources for New Ventures: How to Get Them, How to Manage Them 167 Chapter 7 Writing an Effective Business Plan: Building a Roadmap to Success 204 part 3 Launching the New Venture 235 Chapter 8 Legal Issues Relating to New Ventures: Protecting Your Reputation, Your Assets, and Your Ideas 236 Chapter 9 Marketing in a New Venture 279 Chapter 10 Strategy: Planning for Competitive Advantage 313 part 4 Running the Business: Building Lasting Success 349 Chapter 11 Preparing for and Attaining Growth: Strategies for Building Lasting Success 350 Chapter 12 Managing New Ventures for Growth 374 part 5 Harvesting the Rewards 411 Chapter 13 Exit Strategies for Entrepreneurs: The Concluding Act 412 Appendix Accounting for Entrepreneurs: A Review of Key Principles and Essential Practices 446 Glossary 455 Name Index 464 Subject Index 467

There are no comments for this item.

Log in to your account to post a comment.
Koha 18.11 - INSEAD Catalogue
Home | Contact Us | What's Koha?