Entrepreneurship: a process perspectiveAuthor: Baron, Robert A. ; Shane, Scott A.Publisher: Thomson South-Western, 2008.Edition: 2nd ed.Language: EnglishDescription: 476 p. : Graphs/Ill./Photos ; 28 cm.ISBN: 9780324365580Type of document: BookBibliography/Index: Includes bibliographical references and index and glossary
|Item type||Current location||Collection||Call number||Status||Date due||Barcode||Item holds|
|Europe Campus Main Collection||
HD62.5 .B37 2008
Includes bibliographical references and index and glossary
Entrepreneurship A Process Perspective Brief Contents part 1 Entrepreneurship: Who, What, Why? 01 Chapter 1 Chapter 2 Chapter 3 Entrepreneurship: A Field, an Activity, and a Way of Life 02 Entrepreneurial Opportunities: Their Origins, Forms, and Suitability for New Ventures 37 Cognitive Foundations of Entrepreneurship: Creativity and Opportunity Recognition 66 part 2 Assembling the Resources 101 Chapter 4 What Entrepreneurs Need to Know Before They Start: Acquiring and Interpreting Information about Markets, Competitors, and Government 102 Chapter 5 Assembling the Team: Acquiring and Utilizing Essential Human Capital 135 Chapter 6 Financial Resources for New Ventures: How to Get Them, How to Manage Them 167 Chapter 7 Writing an Effective Business Plan: Building a Roadmap to Success 204 part 3 Launching the New Venture 235 Chapter 8 Legal Issues Relating to New Ventures: Protecting Your Reputation, Your Assets, and Your Ideas 236 Chapter 9 Marketing in a New Venture 279 Chapter 10 Strategy: Planning for Competitive Advantage 313 part 4 Running the Business: Building Lasting Success 349 Chapter 11 Preparing for and Attaining Growth: Strategies for Building Lasting Success 350 Chapter 12 Managing New Ventures for Growth 374 part 5 Harvesting the Rewards 411 Chapter 13 Exit Strategies for Entrepreneurs: The Concluding Act 412 Appendix Accounting for Entrepreneurs: A Review of Key Principles and Essential Practices 446 Glossary 455 Name Index 464 Subject Index 467
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