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How to write successful fundraising letters

Author: Warwick, Mal Publisher: Jossey-Bass, 2008.Edition: 2nd ed.Language: EnglishDescription: 310 p. : Ill./Photos ; 28 cm. includes CD-ROM / DVDISBN: 9780787999087Type of document: BookNote: CD-ROM available at the back cover of book Bibliography/Index: Includes index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Reference Section - Career
Print Z13.1 .W379 2008
(Browse shelf)
Available 900183512
Total holds: 0

CD-ROM available at the back cover of book

Includes index


How to Write Successful Fundraising letters How to Write Successful Fundraising letters Preface to the Second Edition About the Author Introduction: Why You Should Read This Book PART 1 MOTIVATINGYOUR AUDIENCE xi xvii 1 1 Why People Respond to Fundraising Letters 2 How a Fundraising Letter Is Like a Personal Visit 3 What Donors Really Think About Fundraising Letters 4 Characteristics of an Effective Fundraising Letter 5 A Leisurely Tour Through One Successful Appeal PART 2 THE LETTER WRITER'S PLAN OF ACTION 6 What to Do Before You Write Any Fundraising Letter 7 Eight Steps Toward Successful Fundraising Letters 8 The Cardinal Rules of Fundraising Letters 9 You're Writing for Results-Not PART 3 CUSTOMIZING YOUR APPEAL for a Pulitzer Prize 123 10 Recruiting New Donors: Starting Intimate Conversations with Strangers 11 Welcoming New Donors: Treating People Like Part of the Family 12 Appealing for Special Gifts: Bringing Your Case Down to Earth 13 Asking for Year-End Contributions: Making the Most of the Holiday Spirit 14 Recruiting Monthly Sustainers: Offering Small Donors a Chance for Greater Impact 125 139 153 165 175 15 Soliciting High-Dollar Gifts: Framing the Case for Major Contributions 16 Going for Bigger Gifts: Persuading Donors to Make an Extra Commitment 17 Seeking Annual Gifts: Building Long-Term Loyalty, One Year at a Time 18 Thanking Your Donors: Friend-Raising Before Fundraising 19 Promoting Legacy Gifts: Seeking the Ultimate Commitment PART 4 USING E-MAIL AND THE INTERNET 20 Writing Online Appeals: Harnessing the Power of the Internet PART 5 THE LETTER WRITER'S TOOLBOX A Sixty Successful Outer-Envelope Teasers B Fifty-Four Strong Leads for Fundraising Letters C Ninety Ways to Use the Word "You" in a Fundraising Letter D Sixty-Three Ways to Handle Awkward Copywriting Transitions E Forty-One Powerful Ways to End a Fundraising Letter F Fifty-Eight Ways to Start a P.S. in a Fundraising Letter G Fifteen Ways How Not to Get Results H Books and Other Resources to Help You Write Successful Fundraising Letters Index How to Use the CD

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