Des produits aux services: l'enjeu des firmes B-to-B
Author: Ulaga, Wolfgang ; Reinartz, WernerINSEAD Area: Marketing In: Art de la croissance - 2007 - Book Language: FrenchDescription: p. 144-150.Type of document: INSEAD ChapterNote: Please ask us for this itemAbstract: Abstract not available| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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