HSBC France: re-branding CCF
Author: Szulanski, Gabriel ; Chan, Ben ; Raver, JeniferINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 2008.Language: EnglishDescription: 11 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: This case focuses on the topic of strategic framing, specifically how best the protagonist, Charles-Henri Filippi, can gain support for his strategic initiative to re-brand CCF as HSBC. The case write-up includes information about the HSBC Group, Crédit Commercial de France, Charles-Henri Filippi, the French banking environment, strategy making at both banks, various options concerning bank names and selection criteria. The case also includes various exhibits for the user to analyse: HSBC's acquisitions: 1997-2004, the history of CCF, regional banks of Crédit Commercial de France, and excerpts from Tout savoir sur HSBC.Pedagogical Objectives: The objective of this case is for the user to make a strategic decision: to re-brand an acquired bank, CCF, or not, and if so, how. The user makes this decision based on an analysis of the acquiring bank (the HSBC Group), the acquired bank (CCF), various options and the selection criteria.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Asia Campus Archives | Consultation only | |||||
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Europe Campus INSEAD Publications Display | Consultation only | BC008198 |
Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
The objective of this case is for the user to make a strategic decision: to re-brand an acquired bank, CCF, or not, and if so, how. The user makes this decision based on an analysis of the acquiring bank (the HSBC Group), the acquired bank (CCF), various options and the selection criteria.
This case focuses on the topic of strategic framing, specifically how best the protagonist, Charles-Henri Filippi, can gain support for his strategic initiative to re-brand CCF as HSBC. The case write-up includes information about the HSBC Group, Crédit Commercial de France, Charles-Henri Filippi, the French banking environment, strategy making at both banks, various options concerning bank names and selection criteria. The case also includes various exhibits for the user to analyse: HSBC's acquisitions: 1997-2004, the history of CCF, regional banks of Crédit Commercial de France, and excerpts from Tout savoir sur HSBC.
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