Active hotels: launching an online hotel booking business (A)
Author: Phillipps, Andrew ; Santos, Filipe M.INSEAD Area: Entrepreneurship and Family EnterprisePublisher: Fontainebleau : INSEAD, 2008.Language: EnglishDescription: 6 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.edu • See also Active hotels: raising funds from angel investors (B) - Active hotels: a crisis unfolds (C) Abstract: This case series of a successful European venture in online hotel booking traces its evolution from its inception in early 2000 to the completion of a trade-sale in 2004. The venture went through many difficulties and changes throughout its development, including funding issues, business model changes and team conflicts. Pedagogical Objectives: This case provides in-depth understanding of the challenges faced by growth entrepreneurs in early stage business development. Specific teaching goals are: to assess the business model and value creation potential of a new venture; to understand trade-offs in an early-stage fundraising process; and to discuss how to manage venture team conflicts and adapt venture plans.| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>
See also Active hotels: raising funds from angel investors (B) - Active hotels: a crisis unfolds (C)
This case provides in-depth understanding of the challenges faced by growth entrepreneurs in early stage business development. Specific teaching goals are: to assess the business model and value creation potential of a new venture; to understand trade-offs in an early-stage fundraising process; and to discuss how to manage venture team conflicts and adapt venture plans.
This case series of a successful European venture in online hotel booking traces its evolution from its inception in early 2000 to the completion of a trade-sale in 2004. The venture went through many difficulties and changes throughout its development, including funding issues, business model changes and team conflicts.
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