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Business success in China

Author: Hofer, Markus B. ; Ebel, BernhardPublisher: Springer, 2007.Language: EnglishDescription: 275 p. ; 24 cm.ISBN: 9783540346142Type of document: Book
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HC500.42 .C4 B87 2007
(Browse shelf)
Available 900183574
Total holds: 0


Contents Business Success in China Business Success in China Part One Opportunities and Challenges in China The Rise of the Dragon Bernhard Ebel, Markus B. Hofer, and Jana Schmutzler de Uribe The Chinese Consumer Puzzle - Placing Branded FMCG in the Chinese Market Matthias Schramm and Markus Taube After the Hype: Investment in China? Stefan Lippert The China Boom - What's Left for Us? Frank Sieren Tao, Strategy and Li Chin-Ning Chu Part Two Strategies for Market Entry and Business Success Conquering the Dragon - Entry Strategies for the Chinese Market Jana Schmutzler de Uribe, Bernhard Ebel, and Markus B. Hofer Competing in the Dragon's Den: Strategies for a Changed China Peter Williamson and Ming Zeng Business Strategy in China's Transformation Jonathan Story A Guide to Business Success in China for Foreign Enterprises Kang Gang Hu Effective Pricing Strategies for Foreign and Chinese Companies Stefan Herr, Fan Oswald-Chen, and Ying Yang The Run to China - and the Need of Better Information and Analysis Hubert Fromlet Market Research as a Module in Market Strategies in China Brigitte Wolf Legal Constraints on Business in China Sven-Michael Werner Successful Business Relations with China - TO-DOS Taboos and Sylvia Knoss and Helen Beveridge Part Three Practical Insights from China The Insurance and Banking Sectors in China Heinz Dollberg Automotive Dragon Power in China Markus B. Hofer, Bernhard Ebel, and Jana Schmutzler de Uribe Business Development in China: Volkswagen's Involvement in this Emerging Market Johannes Wyrwoll and Ralf Hanschen Engineering Business in China Savas Tiimis, Bin Shen, and Daniel Mohr Market Entry and Business Success in PR China - the Case of MAN Roland Markus Rall Invest in China - How to Find the Right Location Stefan Herr, James Gong, and Xuyong Shi Authors

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