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Wal-Mart in China 2007: future prospects

Author: Black, Stewart ; Foeste, AaronINSEAD Area: Organisational Behaviour ; StrategyPublisher: Fontainebleau : INSEAD, 2008.Language: EnglishDescription: 25 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: Wal-Mart has had great success at home in the USA, but has experienced both success and failure abroad. China represents a market large enough that if Wal-Mart should succeed there, it would have a significant impact on its financial performance. What should its strategy be?Pedagogical Objectives: This case is designed to explore the fundamental issue of strategy and competitive advantage, both in the context of global expansion in general, and expansion in China in particular.
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

This case is designed to explore the fundamental issue of strategy and competitive advantage, both in the context of global expansion in general, and expansion in China in particular.

Wal-Mart has had great success at home in the USA, but has experienced both success and failure abroad. China represents a market large enough that if Wal-Mart should succeed there, it would have a significant impact on its financial performance. What should its strategy be?

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