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Predictably irrational: the hidden forces that shape our decisions

Author: Ariely, Dan Publisher: HarperCollins, 2008.Language: EnglishDescription: 280 p. ; 24 cm.ISBN: 9780007256525Type of document: BookNote: Tanoto: for 2014-2015 courses • Doriot: for 2018-2019 courses Bibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book (short loan) Asia Campus
Textbook Collection
Print BF441 .A75 2008
(Browse shelf)
900183079
Available 900183079
Book Asia Campus
Textbook Collection (PhD)
Print BF441 .A75 2008
(Browse shelf)
900203423
Consultation only 900203423
Book Europe Campus
Main Collection
Print BF441 .A75 2008
(Browse shelf)
001231756
Available 001231756
Total holds: 0

Tanoto: for 2014-2015 courses

Doriot: for 2018-2019 courses

Includes bibliographical references and index

Digitized

Predictably Irrational The Hidden Forces that Shape our Decisions Contents INTRODUCTION How an Injury Led Me to Irrationality and to the Research Described Here xi CHAPTER I The Truth about Relativity Why Everything Is Relative--Even When It Shouldn't Be 1 CHAPTER 2 The Fallacy of Supply and Demand Why the Price of Pearls--and Everything Else-- Is Up in the Air 23 CHAPTER 3 The Cost of Zero Cost Why We Often Pay Too Much When We Pay Nothing 49 CHAPTER 4 The Cost of Social Norms Why We Are Happy to Do Things, but Not When We Are Paid to Do Them 67 CHAPTER 5 The Influence of Arousal Why Hot Is Much Hotter Than We Realize 89 CHAPTER 6 The Problem of Procrastination and Self-Control Why We Can't Make Ourselves Do What We Want to Do 109 CHAPTER 7 The High Price of Ownership Why We Overvalue What We Have 127 CHAPTER 8 Keeping Doors Open Why Options Distract Us from Our Main Objective 139 CHAPTER 9 The Effect of Expectations Why the Mind Gets What It Expects 155 CHAPTER I0 The Power of Price Why a 50-Cent Aspirin Can Do What a Pen ny Aspirin Can't 173 CHAPTER II The Context of Our Character, Part I Why We Are Dishonest, and What We Can Do about It 195 CHAPTER 12 The Context of Our Character, Part II Why Dealing with Cash Makes Us More Hon est 217 CHAPTER 13 Beer and Free Lunches What Is Behavioral Economics, and Where Are the Free Lunches? 231 Thanks 245 List of Collaborators 249 Notes 255 Bibliography and Additional Readings 259 1ndex 269

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