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International business: strategy, management, and the new realities

Author: Cavusgil, S. Tamer ; Knight, Gary ; Riesenberger, John R.Publisher: Pearson Prentice Hall, 2008.Edition: International ed.Language: EnglishDescription: 670 p. : Graphs/Ill./Maps/Photos ; 28 cm.ISBN: 9780137128334Type of document: BookBibliography/Index: Includes bibliographical references and index and glossary
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HD2755.5 .C38 2008
(Browse shelf)
001230808
Available 001230808
Total holds: 0

Includes bibliographical references and index and glossary

Digitized

International Business Strategy, Management and the New Realities Brief Contents Preface xxv Part I Foundation Concepts 2 1. Introduction: What Is International Business? 2 2. Globalization of Markets and the Internationalization of the Firm 28 3. Organizational Participants that Make International Business Happen 60 4. Theories of International Trade and Investment 92 Part 2 The Environment of International Business 124 5. The Cultural Environment of International Business 124 6. Political and Legal Systems in National Environments 158 7. Government Intervention in International Business 192 8. Regional Economic Integration 222 9. Understanding Emerging Markets 254 10. The International Monetary and Financial Environment 284 Part 3 Strategy and Opportunity Assessment for the International Environment 312 11. Global Strategy and Organization 312 12. Global Market Opportunity Assessment 344 Part 4 Entering and Operating in International Markets 380 13. Exporting and Countertrade 380 14. Foreign Direct Investment and Collaborative Ventures 416 15. Licensing, Franchising, and Other Contractual Strategies 450 16. Global Sourcing 482 Part 5 Functional Area Excellence 514 17. Marketing in the Global Firm 514 18. Human Resource Management in the Global Firm 546 19. Financial Management and Accounting in the Global Firm 578 Appendix: The Math of Currency Trading 614 Glossary 615 Notes 623 Photo Credits 640 Author Index 642 Company Index 645 Subject Index 651

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