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Google's plans to enter the WiFi market

Author: Szulanski, Gabriel ; Raver, JeniferINSEAD Area: StrategyPublisher: Fontainebleau : INSEAD, 2007.Language: EnglishDescription: 1 p.Type of document: INSEAD CaseNote: Latest version available via https://publishing.insead.eduAbstract: This case focuses on the topic of strategic triggering; specifically how best a commercial provider of WiFi such as T-Mobile might react to Google's entry into the WiFi market. The case write-up includes information about Google and Google Secure Access, the WiFi market and Google’s plans to enter the market as well as others’ reaction to the move.Pedagogical Objectives: The objective of this case is for users to envision themselves as a commercial provider of WiFi and ask how they would react to Google’s entry into the WiFi market. Specifically, what would they, as an incumbent in crisis, do to trigger or respond to the process?
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Latest version available via <a href=https://publishing.insead.edu>https://publishing.insead.edu</a>

The objective of this case is for users to envision themselves as a commercial provider of WiFi and ask how they would react to Google’s entry into the WiFi market. Specifically, what would they, as an incumbent in crisis, do to trigger or respond to the process?

This case focuses on the topic of strategic triggering; specifically how best a commercial provider of WiFi such as T-Mobile might react to Google's entry into the WiFi market. The case write-up includes information about Google and Google Secure Access, the WiFi market and Google’s plans to enter the market as well as others’ reaction to the move.

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