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Competition demystified: a radically simplified approach to business strategy

Author: Greenwald, Bruce C. ; Kahn, JuddPublisher: Portfolio, 2005.Language: EnglishDescription: 399 p. : Graphs ; 24 cm.ISBN: 1591840570Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Asia Campus
Main Collection
Print HD30.28 .G74 2005
(Browse shelf)
Available 900234955
Total holds: 0

Includes bibliographical references and index


Competition Demystified A Radically Simplified Approach to Business Strategy Contents PREFACE vii 1 STRATEGY, MARKETS, AND COMPETITION 2 COMPETITIVE ADVANTAGES I 1 20 Supply and Demand 3 COMPETITIVE ADVANTAGES II 37 Economies of Scale and Strategy 4 ASSESSING COMPETITIVE ADVANTAGES 5 BIG WHERE IT COUNTS 52 77 Wal-Mart, Coors, and Local Economies of Scale 6 NICHE ADVANTAGES AND THE DILEMMA OF GROWTH 113 Compaq and Apple in the Personal Computer Industry 7 PRODUCTION ADVANTAGES LOST 137 Compact Discs, Data Switches, and Toasters 8 GAMES COMPANIES PLAY 160 A Structured Approach to Competitive Strategy Part I: The Prisoner's Dilemma Game 9 UNCIVIL COLA WARS 181 Coke and Pepsi Confront the Prisoner's Dilemma 10 INTO THE HENHOUSE 200 Fox Becomes a Network 11 GAMES COMPANIES PLAY 220 A Structured Approach to Competitive Strategy Part II: Entry/Preemption Games 12 FEAR OF NOT FLYING 238 Kiwi Enters the Airline Industry 13 NO INSTANT GRATIFICATION 255 Kodak Takes On Polaroid 14 COOPERATION WITHOUT INCARCERATION 274 Bigger Pies, Fairly Divided 15 COOPERATION 293 The Dos and Don'ts 16 VALUATION FROM A STRATEGIC PERSPECTIVE 322 Improving Investment Decisions 17 CORPORATE DEVELOPMENT AND STRATEGY 342 Mergers and Acquisitions, New Ventures, and Brand Extensions 18 THE LEVEL PLAYING FIELD 363 Flourishing in a Competitive Environment APPENDIX Methods for Measuring Return on Resources or Investments NOTES 379 INDEX 385 377

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