The power of unreasonable people: how social entrepreneurs create markets that change the world
Author: Elkington, John ; Hartigan, Pamela Series: Leadership for the common good Publisher: Harvard Business Press, 2008.Language: EnglishDescription: 239 p. ; 24 cm.ISBN: 9781422104064Type of document: BookBibliography/Index: Includes bibliographical references and index
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Europe Campus Main Collection |
HD62.5 .E55 2008
(Browse shelf) 32419001231004 |
Available | 32419001231004 | |||
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Europe Campus Main Collection |
HD62.5 .E55 2008
(Browse shelf) 32419001232036 |
Available | 32419001232036 | |||
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Middle East Campus Main Collection |
HD62.5 .E55 2008
(Browse shelf) 500029357 |
Available | 500029357 |
Includes bibliographical references and index
Digitized
The Power of Unreasonable People How Social Entrepreneurs Create Markets That Change The World Contents Foreword Preface Acknowledgments ix xi xv INTRODUCTION Roots of Unreason, Sources of Power Part I: Building Innovative Enterprises ONE 1 Creating Successful Business Models TWO 29 Tapping Financial Resources Part II: Creating the Markets of the Future THREE 55 Identifying Market Opportunities in Ten Great Divides FOUR 85 Raising Expectations for Bonsai Consumers 117 Part III: Leading Sustainable and Scalable Change FIVE Democratizing Technology SIX 137 Changing the System SEVEN 157 Scaling Solutions CONCLUSION 179 Lessons for Tomorrow's Leaders APPENDIX 197 Where Do Unreasonable Entrepreneurs Cluster? 209 Notes Index About the Authors 213 229 241
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