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The power of unreasonable people: how social entrepreneurs create markets that change the world

Author: Elkington, John ; Hartigan, Pamela Series: Leadership for the common good Publisher: Harvard Business Press, 2008.Language: EnglishDescription: 239 p. ; 24 cm.ISBN: 9781422104064Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book (short loan) Asia Campus
Textbook Collection
Print HD62.5 .E55 2008
(Browse shelf)
900182881
Available 900182881
Book Europe Campus
Main Collection
Print HD62.5 .E55 2008
(Browse shelf)
001231004
Available 001231004
Book Europe Campus
Main Collection
Print HD62.5 .E55 2008
(Browse shelf)
001232036
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Book Middle East Campus
Main Collection
Print HD62.5 .E55 2008
(Browse shelf)
500029357
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Includes bibliographical references and index

Digitized

The Power of Unreasonable People How Social Entrepreneurs Create Markets That Change The World Contents Foreword Preface Acknowledgments ix xi xv INTRODUCTION Roots of Unreason, Sources of Power Part I: Building Innovative Enterprises ONE 1 Creating Successful Business Models TWO 29 Tapping Financial Resources Part II: Creating the Markets of the Future THREE 55 Identifying Market Opportunities in Ten Great Divides FOUR 85 Raising Expectations for Bonsai Consumers 117 Part III: Leading Sustainable and Scalable Change FIVE Democratizing Technology SIX 137 Changing the System SEVEN 157 Scaling Solutions CONCLUSION 179 Lessons for Tomorrow's Leaders APPENDIX 197 Where Do Unreasonable Entrepreneurs Cluster? 209 Notes Index About the Authors 213 229 241

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