INSEAD Library

Includes bibliographical references and index

Digitized

Why Women Mean Business Understanding the Emergence of our Next Economic Revolution Contents Foreword by Niall FitzGerald KBE Preface by Michael Kimmel Acknowledgements CHAPTER ONE: WOMENOMICS Guarantors of growth The strategic side of the gender divide Opportunity cost Valuing difference Becoming "gender-bilingual" Declining demographics is not destiny 21st century forces: weather, women, web CHAPTER TWO: MOST OF THE TALENT The "talent wars" are here Female brainpower Under-used talent The role of business schools Tapping into the pool Recruiting: making women welcome Retaining: structural repairs needed Promoting: return on investment xiii xv xxi I 1 6 9 12 15 18 22 27 28 30 34 36 39 40 44 57 Building better boards Legislating solutions -- the controversial quota CHAPTER THREE: MUCH OF THE MARKET Purchasing power -- beyond parity Female finances Sex and segmentation The many faces of marketing to women Shut-your-eyes Marginalise Specialise Prioritise CHAPTER FOUR: BECOMING "BILINGUAL", WHAT COMPANIES CAN DO A fresh look at traditional approaches to gender Equal and different Diversity dilemmas Recognise that "best" is biased Surprising sectors A new approach to gender Understand the starting point Personalise the conversation Manage the metaphors -- the power of vocabulary and vision The building blocks of bilingualism 1 "Getting it": top management commitment 62 65 73 75 77 85 89 90 93 94 96 I03 103 107 110 113 119 120 120 124 126 130 131 2 Management bilingualism: proactively managing difference 3 Empowering women: the knowledge and networks to succeed 4 Banning bias: identifying and eliminating systemic bias from corporate systems and processes CHAPTER FIVE: SEVEN STEPS TO SUCCESSFUL IMPLEMENTATION Key success factors 1 Awaken your leadership team 2 Define the business case 3 Let people express resistance 4 Make it a business issue, not a women's issue 5 Make changes before making noise 6 Don't mix up the messages 7 Give it a budget, not just volunteers CHAPTER SIX: CULTURE COUNTS, WHAT COUNTRIES CAN DO Making bosses and babies Best and worst: surprising results Imperfect deal in America Continents of contrast Public policy pull, private sector push CHAPTER SEVEN: FIGURING OUT FEMALES What companies need to know about women 134 133 132 141 141 143 148 151 155 162 166 170 183 183 187 199 206 212 223 223 Discomfort with "politics" The conversations that matter Careers are not straight lines Phase 1: ambition Phase 2: culture shock Phase 3: self-affirmation The lure of entrepreneurship Alternative views of "power" Sex, success and the media Change agents on their own terms CHAPTER EIGHT: TOMORROW'S TALENT TRENDS ... TODAY, "WOMEN-FRIENDLY" MEANS "PEOPLE-FRIENDLY" New models of work Fathers count too Technology as enabler The value of "grey" brainpower Making the most of the "Me" generation The future is already here CHAPTER NINE: CONCLUSION, FROM BETTER BUSINESS TO A BETTER WORLD? New voices, new choices New measures of success A challenge for business Index 225 236 238 242 244 252 256 258 259 264 271 273 277 280 285 291 296 301 302 306 309 317