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Tap your subsidiaries for global reach

Author: Ghoshal, Sumantra ; Bartlett, Christopher A.INSEAD Area: Strategy In: Strategy: seeking and securing competitive advantage - Montgomery, Cynthia A.;Porter, Michael E - 1991 - Book Language: EnglishDescription: p. 171-186.Type of document: INSEAD ChapterNote: Please ask us for this itemAbstract: International subsidiaries should be more than pipelines to move products. Their own special strengths can help build competitive advantage
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International subsidiaries should be more than pipelines to move products. Their own special strengths can help build competitive advantage

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