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Greater good: how good marketing makes for better democracy

Author: Quelch, John A. ; Jocz, Katherine E.Publisher: Harvard Business Press, 2007.Language: EnglishDescription: 331 p. ; 24 cm.ISBN: 9781422117354Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print HF5415 .Q84 2007
(Browse shelf)
001230964
Available 001230964
Total holds: 0

Includes bibliographical references and index

Digitized

Greater Good How Good Marketing Makes for Better Democracy Contents Preface / vii Introduction / 1 Marketing and Democracy Part One Marketing as Democracy 1. Exchange / 27 A Promise Is a Promise 2. Consumption / 49 The Happiness of Pursuit 3. Choice / 73 UBU (You Be You) 4. Information / 95 Knowledge Is Power 5. Engagement / 119 Ties That Bind 6. Inclusion / 143 The More the Merrier Part Two Marketing for Democracy 7. Politics / 167 Winner Takes All 8. Media / 201 Watchdog or Lapdog? 9. Programs / 223 Civic Goods, Civil Services 10. Nations / 245 No Quick Fix Conclusion / 269 Toward a Greater Good Notes / 279 Index / 313 About the Authors / 331

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