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If only: how to turn regret into opportunity

Author: Roese, Neal Publisher: Broadway Books 2005.Language: EnglishDescription: 243 p. ; 24 cm.ISBN: 0767915771Type of document: BookBibliography/Index: Includes bibliographical references and index
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Europe Campus
Main Collection
Print BF575 .R33 R64 2005
(Browse shelf)
001230774
Available 001230774
Total holds: 0

Includes bibliographical references and index

Digitized

If Only How to Turn Regret into Opportunity Contents Acknowledgments ix Introduction 1 Part I How Counterfactuals Work 1. Benchmarking Reality 11 2. How Regret Serves Us 35 3. Where Do Counterfactuals Come From? 67 4. The Dark Side of "If Only" 85 Part II Putting Counterfactuals to Work for You 5. How Best to Buy 117 6. Let Me Entertain You 151 7. Making Meaning 171 8. Harnessing Regret 194 Epilogue 213 Notes 216 Index 236

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